Amply

Overview

Amply brings eligibility lookup, donor outreach, submission tracking and match-revenue reporting into one nonprofit-focused workflow. Donors can start a match from the donation form or return to it from their receipt, while nonprofits can monitor statuses and trends in a portal.

The breadth of its company policy database—over 4,000 matching programs, with new companies added weekly—can help identify potential matches across a wide donor base. Eligibility checks also account for company criteria such as donation minimums and nonprofit classification. The workflow is not fully hands-off, however: when an employer requires its own portal, the donor must record the gift there.

Key features

Donor matching workflow

Auto-filled electronic forms with e-signature provide a route for donors whose companies accept them; other donors can submit through employer portals. Amply’s customer service team can follow up with donors and companies to help complete the process, and automated outreach is available by email. That support can reduce nonprofit staff follow-up, but it does not remove the donor’s role in portal-based submissions.

Reporting and integrations

The nonprofit portal covers match statuses, analytics, revenue and activity reports, and matching trends. Amply integrates with fundraising platforms including Classy, OneCause, Maguire and MobileCause, and partners with CRMs, cause-marketing platforms and rewards programs. APIs and webhooks, with setup that can include partner activations, documentation and sample code, make it a stronger fit for teams that need a custom connection than a standalone workflow with no integration path.

Security and privacy

Amply says it does not store payment information, uses privately hosted servers and encrypts data. Its privacy policy says personal information is not sold or rented and sets donor-data retention at three years after the donor’s last gift. Organizations should weigh that retention period against their own data policies.

Pricing

The free plan is the low-commitment option; Standard trades that feature limit for the full package and a contact-based charge. Larger nonprofits can seek a custom package. No seat count, trial length or renewal term is stated for these plans.

Platforms

Amply is available through web and API. The service is described as a donation-page service, nonprofit portal, integrations and APIs, making it relevant both to teams using its donor-facing workflow and builders connecting existing systems.

Who it's for

Amply suits nonprofits that want to capture matching-gift opportunities during or after donation and track the resulting revenue in one place. Its integrations and custom API options are useful when the fundraising stack needs to remain connected. It also serves organizations of all sizes and can manage specific company campaigns or fundraisers even without a formal matching program. Teams seeking a process that submits every employer request without donor involvement should look elsewhere.

Pros and cons

Pros

• Broad matching-program coverage: a database of over 4,000 programs with weekly additions supports eligibility discovery across many employers.
• End-to-end visibility: eligibility lookup, outreach, submission tracking and revenue reporting address multiple stages of the matching workflow.
• Integration flexibility: named fundraising-platform integrations plus APIs and webhooks give teams options for fitting Amply into existing systems.
• Donor follow-up support: customer service can help pursue completion with donors and companies, reducing some nonprofit-side coordination.

Cons

• Employer portals still require donor action: Amply cannot submit a request on a donor’s behalf when the company requires portal entry.
• Standard pricing scales by contact: the 5.00 USD per contact charge may be harder to forecast as contact volume rises.
• Free tier is feature limited: nonprofits may need Standard or custom pricing for the complete package.

Alternatives

For a broader comparison of nonprofit matching-gift tools, see the Nonprofit Matching Gift Software list.

• GivingFuel is a paid fundraising option with a free plan and Android, iOS, API and web platforms; its Starter plan is 9.00 USD per month and includes one admin account, annual online giving under $100,000 and a 2% platform fee. Choose it when those fundraising terms and mobile platforms matter more than Amply’s matching-focused workflow.
• GoFundMe Pro offers a free plan and API and web platforms, with Essentials designed for nonprofits under $1 million annual revenue and zero subscription and setup costs. It may fit organizations prioritizing that core product-suite access and fee structure.
• FrontStream Matching Gifts offers a workplace package covering donation matching, in-kind donation management, employee giving campaigns and volunteer-hour tracking, with Gusto integration; pricing is custom. Consider it when those workplace-giving functions are central.
• Double the Donation Matching is a paid API and web option without a free plan; its Essentials usage-based fee is 300.00 USD per once for up to $2,000 in dollars identified as match eligible, free for the first year. It may suit teams comparing a usage-based identified-match fee with Amply’s per-contact Standard plan.
• Givebutter has a free-forever plan, a free trial, and Android, iOS and web platforms, with donation forms, fundraising pages and donor management among its listed capabilities. Choose it when a broader fundraising toolkit is the priority.
• BetterWorld offers web access and free plans, including a 0.00 USD per free option with a 0% platform fee plus standard payment processing fees. It is a relevant comparison for teams prioritizing that fee structure.
• Whitelabel is a web-based paid option with a 0.00 USD per free per-gift plan, no monthly or setup fees or contracts, and card and bank costs passed through at cost. Consider it when per-gift billing and unlimited campaigns and donors are more important than Amply’s matching-specific workflow.
• DonorOS is a web platform built by Jeremy Estrella, a former Associate Vice President and Dean at Portland Community College.

Verdict

Amply is a strong choice for nonprofits that want matching gifts woven into donation flows, eligibility checks and revenue reporting, with integrations to connect the process to their existing stack. Its database, follow-up support and API options address meaningful operational work. Choose another approach if your requirement is fully automated employer-portal submission, or if a per-contact full-plan charge does not fit your budget.