Apteco

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About

Apteco is ranked #4 of 21 in customer segmentation software on Inferse. It runs on Android, API, iOS, Self-hosted, Web, Windows. There is no free plan. A free trial is offered. Paid plans start at £161/mo.

Compared on customer segmentation software

Free plan: Noapteco.com
Segment methods: Filters and selection rules; profiling; RFM analysis; predictive modelling; behavioural modelling; cluster analysis; look-alike modellingapteco.com
Refresh frequency: real-timeapteco.com
Predictive segments: Yesapteco.com
Tracked profiles: 10,000 profilesapteco.com
Activation destinations: Email service providers; Apteco email; advertising platforms; CRM systems; SMS; WhatsApp; social media; mobile push; contact centres; direct mailapteco.com

Facts

Purpose: Apteco combines data connectivity, analytics, audience segmentation, and campaign management in one marketing insights platform.help.apteco.com · 2 Oct 2026
Orbit: Orbit is Apteco's main web-based platform for connecting data, building dashboards, creating audience selections, and managing campaigns.help.apteco.com · 2 Oct 2026
FastStats: FastStats powers Orbit's data exploration and segmentation, and some organisations access it through a desktop client for advanced analysis.help.apteco.com · 2 Oct 2026
Campaign management: PeopleStage builds, schedules, and automates multi-channel campaigns using audience selections created in FastStats.help.apteco.com · 2 Oct 2026
Analytics: Features include interactive dashboards, RFM wizards, profiling, tables, cubes, pivots, and predictive modelling.apteco.com · 2 Oct 2026
Channels: Campaign bundles include email and SMS, social media channels, and, at the Orchestrator level, mobile push integration.apteco.com · 2 Oct 2026
Integrations: The platform describes upstream integrations with Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, secure file transfers, and APIs.apteco.com · 2 Oct 2026
Security: Apteco says its development process includes annual independent penetration testing, source code security scans, code reviews, and daily vulnerability scans on deployed systems.help.apteco.com · 2 Oct 2026
Security configuration: Apteco notes that many security features depend on configuration and that database security depends on the deployed configuration.help.apteco.com · 2 Oct 2026
Deployment: Apteco software can be hosted in Apteco Cloud or hosted or implemented on premise, and the company also describes partner hosted options.apteco.com · 2 Oct 2026
Trial: Apteco offers a free 30-day trial with a user's own data and a separate Salesforce data trial free for 14 days.apteco.com · 2 Oct 2026
Support: Apteco says it extended customer support to 24 hours, five days a week in 2024.apteco.com · 2 Oct 2026
Audience: Apteco describes its platform as serving organisations across sectors including charities, finance, healthcare, retail, travel, and utilities.apteco.com · 2 Oct 2026