Effi

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Output—per 1M tokens

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About

Effi is ranked #2 of 29 in mortgage CRM software on Inferse. It runs on Android, API, iOS, Web. There is no free plan. A free trial is offered. Paid plans start at $180,120/mo.

Compared on mortgage CRM software

Free plan: Noeffi.com.au
Borrower management: Yeseffi.com.au
Referral partner management: Yeseffi.com.au
Loan pipeline tracking: Yeseffi.com.au
Marketing automation: Yeseffi.com.au
Compliance workflows: Yeseffi.com.au
SMS automation: Yeseffi.com.au
Mobile app: Yeseffi.com.au

Facts

Purpose: Effi is a mortgage broker tool built for Australia's mortgage and finance brokers.effi.com.au · 2 Oct 2026
Workflow: Effi says it supports the loan journey from enquiry through processing and settlement to post-settlement client retention.effi.com.au · 2 Oct 2026
Lead intake: Features include a website apply-with-broker widget, home loan and asset finance applications, an optional website voice AI assistant, and open APIs.effi.com.au · 2 Oct 2026
Document tools: Doc AI reads, redacts, renames, and files client documents and flags items that do not add up.effi.com.au · 2 Oct 2026
Client processing: Effi lists a digital fact find, AI notetaker, open banking and budgeting, bank statement analysis, automations, and reporting dashboards.effi.com.au · 2 Oct 2026
Integrations: Effi says it integrates with 95% of aggregator software and names Connective Mercury, Salestrekker, and Quickli integrations.effi.com.au · 2 Oct 2026
Retention: Its post-settlement tools include rate-expiry and retention tracking, loan health tracking, and client retention features.effi.com.au · 2 Oct 2026
Security: Effi describes itself as SOC 2 compliant.effi.com.au · 2 Oct 2026
Privacy: Effi's privacy policy says it follows the Australian Privacy Principles and GDPR principles for handling personal information.effi.com.au · 2 Oct 2026
Mobile: Effi says its mobile app supports managing leads on Android or iOS devices.effi.com.au · 2 Oct 2026
Email marketing limit: The pricing page says up to 500 contacts per user with unlimited email sending are included, and additional contacts can be purchased from the portal.effi.com.au · 2 Oct 2026
Support: Professional includes email support; Small business includes a quarterly customer success check-in; Enterprise includes a dedicated account manager.effi.com.au · 2 Oct 2026
Company focus: Effi says its focus is wholly and solely on making life and business better for brokers.effi.com.au · 2 Oct 2026