Fitia

Overview

Founded in 2019, Fitia supports food logging by photo, voice, or text, with AI identifying foods and recording calories and macros. Its weekly meal plans target weight loss, muscle gain, or weight maintenance. That makes it a stronger fit for people who want planning and tracking in one place than for those looking only for recipe storage.

Fitia says nutritionists review food database entries before publication. That editorial check is useful, but it does not remove the need to scrutinize AI-generated results: Fitia warns that they can contain errors and are not professional medical or nutritional advice.

Key features

• Multiple logging methods: Photo, voice, and text entry give users options for recording meals. AI-assisted identification may reduce manual work, though its stated error risk makes review of entries prudent.
• Goal-based meal planning: Weekly plans for weight loss, muscle gain, and maintenance connect food choices to common goals rather than offering meal inspiration alone.
• Nutrition and grocery tools: Dietary filters, nutrition targets, shopping lists, and AI recipe generation broaden the app beyond tracking. Premium also supports shared meal planning and grocery lists for households.
• Connected health data: Premium can sync with Apple Health, Health Connect, or other connected apps, which is useful for users already tracking health data elsewhere.

Pricing

Fitia is freemium. The Free plan costs 0.00 USD per free and includes basic calorie and macro tracking, food logging, and a barcode scanner. In practice, the free version is limited to four meals and weight tracking; several other progress-tracking features require Premium. It is a reasonable way to try basic logging, but the meal cap limits its usefulness as an ongoing tracker.

Fitia Premium costs 19.99 USD per month on a monthly subscription and includes personalized meal plans, AI coaching, and advanced nutrition insights. It is the relevant choice for individuals who want the full planning and tracking experience, but the monthly price is substantially higher than the Family Plan’s annual rate on a per-month basis.

The Family Plan costs 89.99 USD per year and includes shared meal planning, shared grocery lists, and flexible plans for different dietary needs. It is the better fit for households that will use shared planning; individuals who do not need collaboration may prefer monthly Premium rather than paying annually.

Fitia offers a one-time three-day Premium trial with the annual plan. The annual subscription starts automatically after the trial unless cancelled, so users should track the deadline before starting. Fitia does not state a separate price for the trial’s annual subscription in the plan terms above.

Platforms

Fitia is available on Android, iOS, and web. That gives users a choice of mobile or browser access, while Premium integrations may connect its tracking with supported health apps.

Who it's for

Fitia suits individuals who want flexible food logging alongside goal-specific weekly meal plans, and households that can make use of shared planning and grocery lists. It is less suitable for people who need unrestricted free tracking, want AI output to function as professional nutrition advice, or are uncomfortable sending profile, dietary, health, measurement, photo, and message data to third-party AI providers. Fitia says it does not sell that data to those providers, but also acknowledges it cannot completely prevent all security risks.

For support, Fitia directs users to [email protected].

Pros and cons

• Pro: Photo, voice, and text logging offer multiple ways to record food, with AI-assisted calorie and macro tracking.
• Pro: Weekly plans cover weight loss, muscle gain, and maintenance, making the planner relevant to distinct goals.
• Pro: Premium health-app syncing and the Family Plan’s shared tools support users who want nutrition planning connected across apps or household members.
• Con: The free version’s four-meal cap and weight-only progress tracking restrict its value for sustained use.
• Con: The one-time three-day trial automatically starts an annual subscription unless cancelled, a commitment users must actively avoid if they do not want it.
• Con: AI may err, and Fitia’s stated use of third-party AI providers for sensitive personal data may not suit privacy-conscious users.

Alternatives

Choose Eat This Much if a lower-cost planner is the priority: its Premium plan is 5.00 USD per month with an annual subscription and includes weekly meal planning, automatic grocery lists and delivery integration, and leftovers.

KitchenPocket is an alternative for recipe and cookbook storage, with a free tier that includes storage for 100 recipes.

Choose KitchUp if you want an iOS- and macOS-focused option with a 5.99 USD monthly Pro plan.

MealIdeas AI is another option for Android, iOS, and web users; its free plan includes daily AI meal picks and the first two meal plans.

Choose MyPlateAI if a free tier capped at three AI meal generations per month is enough for your planning needs.

Nutrig offers a free weekly meal plan alongside water and calorie tracking, making it another option for users who want a no-cost plan with tracking.

Pantryfy is an alternative for pantry and recipe management, with a free tier that sets explicit item, recipe, AI-request, image-parse, and barcode-scan limits.

Rexipe is another alternative.

For a broader comparison, see AI Meal Planning Apps.

Verdict

Fitia is a strong choice for people who want goal-based meal plans alongside flexible calorie and macro tracking, especially households that can use shared planning. The main reasons to look elsewhere are the restricted free tier, the automatic annual renewal after its short trial, and the privacy and reliability trade-offs of AI-assisted nutrition tools.