Magnolia DXP
Ranked in Content Management Systems ·No free plan on record· paid from $3,500/mo
About
Magnolia DXP brings content, channels, governed AI, and connected systems into a digital experience platform for organizations managing multiple brands, sites, regions, and languages. Marketers can use a visual WYSIWYG editor and a shared workspace for content, assets, and personalization. Visitor segments based on behavior, location, or device can shape website, mobile app, and portal experiences. AI agents can locate content, navigate apps, generate assets and variants, and assist with workflows allowed by user permissions. Magnolia offers DX Cloud, managed by Magnolia, and DX Core, which runs on customer-managed infrastructure such as on-premises systems or private cloud. Listed connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. The platform supports headless delivery, experimentation, journey orchestration, and experience analytics. Magnolia says it holds ISO 27001 and SOC 2 certifications and supports SSO, identity federation, automated user provisioning and de-provisioning, and granular permissions. A free plan is available. DX Core starts at 3500.00 USD per month; DX Cloud starts at 6000.00 USD per month.
Who it is for
Magnolia DXP suits organizations managing digital experiences across multiple brands, sites, regions, and languages. Its deployment options may suit teams needing managed cloud or customer-managed infrastructure.
What is good
- Supports headless delivery and journey orchestration.
- DX Core can run on customer-managed infrastructure.
- Connectors include Salesforce, SAP, and AWS.
- Supports SSO and granular permissions.
- Free plan is available.
What to know first
- DX Core starts at 3500.00 USD per month.
- DX Cloud starts at 6000.00 USD per month.
- DX Core uptime depends on customer infrastructure.
Verdict
Magnolia DXP combines content management, personalization, AI assistance, and integration options for complex digital estates. Teams should weigh its deployment model and starting prices, as well as customer-infrastructure uptime for DX Core.
Compared on content management systems
- Free plan
- Yesmagnolia-cms.com
Facts
- Product
- Magnolia DXP brings content, channels, governed AI, and existing systems into one digital experience platform.magnolia-cms.com · 29 Sept 2026
- Enterprise use
- The platform is designed for multi-brand, multi-site, multi-region, and multi-language digital experiences.magnolia-cms.com · 29 Sept 2026
- Content and AI
- Its AI agents can locate content, navigate apps, generate assets and variants, and assist with permitted workflows under user permissions.magnolia-cms.com · 29 Sept 2026
- Authoring
- Magnolia provides marketers with a visual WYSIWYG editor and a workspace for content, assets, and personalization.magnolia-cms.com · 29 Sept 2026
- Deployment
- DX Cloud is managed by Magnolia, while DX Core runs on infrastructure managed by the customer, including on-premises or private cloud.magnolia-cms.com · 29 Sept 2026
- Personalization
- Marketers can segment visitors by behavior, location, or device and personalize website, mobile app, and portal experiences.magnolia-cms.com · 29 Sept 2026
- Integrations
- Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS.magnolia-cms.com · 29 Sept 2026
- Integration framework
- Its integration frameworks cover commerce, marketing automation, digital asset management, analytics, and optimization.magnolia-cms.com · 29 Sept 2026
- Security
- Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center.magnolia-cms.com · 29 Sept 2026
- Identity management
- The platform supports single sign-on, identity provider federation, automated user provisioning and de-provisioning, and granular permissions.magnolia-cms.com · 29 Sept 2026
- Cloud limits
- DX Cloud offers up to 99.9% uptime, while DX Core uptime depends on the customer's infrastructure setup.magnolia-cms.com · 29 Sept 2026
- Support
- Magnolia describes responsive human support and says a Customer Success Manager is included.magnolia-cms.com · 29 Sept 2026
- Company
- Magnolia says it was founded in Basel, Switzerland, in 1997 by Boris Kraft and Pascal Mangold.magnolia-cms.com · 29 Sept 2026
Company
- Founded
- 1997magnolia-cms.com · 28 Sept 2026
- Headquarters
- Basel, Switzerlandmagnolia-cms.com · 28 Sept 2026
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Where it ranks on Inferse
Sources
- magnolia-cms.com· checked 29 Sept 2026
- magnolia-cms.com/platform/why-magnolia-dxp.html· checked 29 Sept 2026
- magnolia-cms.com/get-started/pricing.html· checked 29 Sept 2026
- magnolia-cms.com/platform/capabilities/personalization-a· checked 29 Sept 2026
- magnolia-cms.com/platform/solutions/integrations.html· checked 29 Sept 2026
- magnolia-cms.com/platform/solutions/integrations/connect· checked 29 Sept 2026
- magnolia-cms.com/platform/security.html· checked 29 Sept 2026
- magnolia-cms.com/about.html· checked 29 Sept 2026