SaliencyLab

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About

SaliencyLab is ranked #1 of 24 in ad creative testing tools on Inferse. It runs on API, Web. There is a free plan. Paid plans start at €99/mo.

Compared on ad creative testing tools

Free plan
Yessaliencylab.com
Creative inputs
MP4, MOV, JPG, PNG, WebPsaliencylab.com
Ad platforms
Instagram Feed, Reels, Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; Displaysaliencylab.com
AI variant generation
Nosaliencylab.com
Creative reporting
advancedsaliencylab.com

Facts

Purpose
SaliencyLab describes itself as an AI-native ad testing platform that combines AI diagnostics, simulated buyers, and team review to help choose which creative to invest in or improve.saliencylab.com · 2 Oct 2026
Core diagnostic
RoastIQ assesses creative against five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand.saliencylab.com · 2 Oct 2026
Buyer interviews
BuyerLens runs scenario simulations with synthetic users to explore possible buyer resistance, and is not a real consumer panel.saliencylab.com · 2 Oct 2026
AI agent
Hugo can run RoastIQ, explore synthetic buyer interviews, query benchmarks, and show its reasoning trace through one conversation.saliencylab.com · 2 Oct 2026
Creative formats
RoastIQ supports MP4, MOV, JPG, PNG, and WebP files, with videos up to 60 seconds; GIF and HEIC are unsupported.saliencylab.com · 2 Oct 2026
Advertising channels
The pricing FAQ lists Instagram Feed, Reels, and Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; and Display, and says TV is not supported.saliencylab.com · 2 Oct 2026
Integrations and API
Pro includes Hugo agent and MCP access for connected AI clients; REST API and webhooks are listed as private preview.saliencylab.com · 2 Oct 2026
Data protection
SaliencyLab says customer uploads are not used to train its models and Google Vertex AI API inputs and outputs are not retained for training.saliencylab.com · 2 Oct 2026
Security
The security page states that traffic uses TLS 1.3, data at rest is encrypted with AES-256, and workspace isolation is enforced with row-level security.saliencylab.com · 2 Oct 2026
Certifications
SaliencyLab says it does not yet hold SOC 2 Type II or ISO/IEC 27001 certifications and relies on the compliance posture of infrastructure providers.saliencylab.com · 2 Oct 2026
Accuracy limits
The company says its five KPI scores are modeled diagnostics and does not claim they predict sales, ROAS, attributed conversion, or in-market success.saliencylab.com · 2 Oct 2026
Support
The Enterprise plan includes dedicated support and contracted support terms.saliencylab.com · 2 Oct 2026
Audience
SaliencyLab says it is for brands and agencies, including marketers and strategists who need to assess creative before media spend.saliencylab.com · 2 Oct 2026

Company

Founded
2025saliencylab.com · 28 Sept 2026
Headquarters
Paris, Francesaliencylab.com · 28 Sept 2026

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Where it ranks on Inferse

Sources