Similarweb Audience Analysis

similarweb.com · checked 13 Nov 2026

#7 · Paid Search Intelligence Software

How it plugs in

—Public API

NoOpen source

TrialFree tier

Signal on Paid Search Intelligence Software5.4#7 of 10

Audience Analysis helps users analyze consumer behavior, engage existing audiences, and explore digital growth strategies.

Pricing

Web Intelligence Starter$199 / month · 1 user · 3 months of historical data · 1,000 keywords per table · worldwide view (cannot filter by specific country)$199/mo

As similarweb.com lists them, checked 13 Nov 2026.

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Runs on

Web
Windows
Mac
Linux
iOS
Android

Facts

Website: similarweb.com
Price: From $199/mo
Free trial: Yes
Audience loyalty: The product analyzes audience loyalty and identifies opportunities to win back market share.
Audience metrics: Audience metrics cover demographics, geographies, interests, and loyalty.
Audience overlap: Audience overlap reveals interests by analyzing cross-browsing behavior and website visits.
Audience segmentation: Users can analyze audience segments in relation to their industry, competitors, or own customer data.
Behavioral data: It provides page-level browsing behavior and insights across more than 100 million websites and apps.
Competitive insights: The product helps users discover competitor audience reach and behavior to win back share of voice.
Demographics: The tool analyzes the audience of a company or industry to identify consumer behavior and trends.
Integration access: Native integrations require a Similarweb subscription with API access; available datasets depend on the plan and integration.
Integrations: Native integrations listed include Google Looker Studio, Excel, HubSpot, Salesforce, AWS, GCP, Snowflake, Databricks, Tableau, and Power BI.
Maker: The maker is Similarweb Ltd., incorporated in February 2009.
Target users: The product is positioned for teams seeking to define a target audience and discover new segments to acquire and grow.
Trial: Similarweb offers a 7-day free trial; users are automatically billed after it ends unless they cancel beforehand.

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