Email is still an incredibly powerful marketing tool, but only if you know what you’re doing. Small businesses don’t always have the budget to have an entire marketing team at their disposal, so their email marketing efforts are not getting the results they need. Fortunately, there are ways to instantly improve your email advertising messages so that you start getting the ROI you expect. These tips can be used today to jump start your email marketing campaigns.
Adopt Email Marketing Software
You’re busy and you don’t have a lot of time to monitor and track your email messages and do the various repetitive tasks that you have to do every day to make your campaigns work. Email marketing software automates those repetitive tasks so that you can get back to doing what you do best: running your company.
If you only have a few subscribers right now, you might think that software isn’t worth it, but with the rest of the tips here, you’re going to grow fast and you’ll definitely need software to handle the influx of business. Some of the automated tasks email marketing software can take off your plate include capturing email addresses, sending autoresponders, and adding new subscribers to your email list, among others.
Segment Your Email List
One of the reasons your email marketing campaigns aren’t performing as well as they could be is because you’re not targeting a specific audience. When you cast a wide net, you might catch a few fish, but if you use a small net in an area that’s full of fish, you’re going to catch your fill. The same is true for email. If you send the same email to everyone, you might get some responses, but imagine how many you could get if you sent specific emails to specific audiences.
Segment your email list by geography, demographics, behaviors, or psychographics to create more personalized experiences for your customers. For example, if you’re a financial planner, you would send a completely different email to someone who is in their 60s than you would someone in their 30s. Segmenting your list by age (demographics) allows you to tailor your email to target a smaller, more relevant audience.
Avoid Spam Filters
A mistake that many people new to email marketing make is not knowing how to avoid email spam filters. You can’t get customers to open your email if they don’t see it in the first place. Be sure to avoid spammy subject lines with too many exclamation points or emojis, provide instructions on how to whitelist your email address, use a double opt-in process to ensure recipients want to receive your emails, keep your lists updated, and make opting out as easy as opting in.
Moreover, make sure you follow all the email regulations in your area to ensure you aren’t in violation of anti-spam laws. Since technology changes frequently, these laws can change frequently as well. Stay on top of them and ensure your emails fall within the bounds of the law.
Don’t give up on email marketing if it hasn’t worked for you yet. Give these tips a try and you’re sure to see an improvement in your conversion rates.