Though what is rather baffling is the fact that the company is seeking permission to access user’s photos, contacts along with media files.
The policy change also includes information sharing with advertising partners, which according to the company is to give users ‘more tailored content’. The company also mentions that it’ll only share information with its advertising partners in a de-identified format, which they claim would preserve the identity of its users’.
Though there is still a lot of ambiguity surrounding how it intends to share this information with third party vendors.
The change has now been rolled out to Spotify users in the UK. However, there’s no official word as to when the change goes into effect in the US. The new policy change could be a response to its rival’s newly launched Apple Music, as the company might be trying to overhaul its streaming service with new features and innovative products to bolster further its user base.
It’ll be interesting to see how Spotify users respond to the new policy change. Would they be willing to sacrifice their privacy for a bunch of new features? What are thoughts about the new policy change? Do let us know in the comments section below: