Apple on Monday announced sales figures of its latest iPhones, claiming it has sold over 13 million iPhone 6S and iPhone 6S Plus units since it went on sale on Friday in select countries.
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first-weekend sales results in Apple’s history,” Tim Cook, Apple’s chief executive, said in a statement.
The Cupertino giant has managed to break its record of 10 million units set by previous-gen iPhones sold in 2014 during the opening week. These high sales numbers can be attributed to the growing popularity of iPhones in the Chinese market, which is soon expected to become the company’s largest market.
In the press release, Apple also confirmed that the new iPhones will be launching in 40 more countries starting October 9 which include Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. While the company is planning to enter more than 130 countries by year end.
The new iPhones started selling in stores on Friday in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, and the US. It comes in four color options which include Silver, Gold, Specs Grey along with the newly introduced Rose Gold aluminum finish. It’s essentially an upgrade to the last gen models with new features such as Live Photos, 3D Touch, and also gets an overhauled camera along with new A9 processors. The new iPhones also support high-quality voice calls over LTE (VoLTE) as well.
“Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9,” further added Tim Cook.
Though despite these strong numbers with sales surpassing analysts’ expectations, shares of Apple fell more than 1 percent. Implying that investors still remain skeptical whether Apple can improve on the record set by previous-generation iPhones, which saw the company filing its most profitable quarter ever. In the past few years, Apple has been heavily relying on its iPhone sales accounting for more than two-thirds of the revenue it generated in the company’s latest quarterly results.