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Apple sure has some work to do with its MacBook as Asus has upped the ante with its new ZenBook 3 that comes with the power of Core i7 chip.

Apple’s MacBook has a new competitor, and a formidable one this time. It’s the new Asus ZenBook 3 that is being referred to and is already turning heads here at the Computex 2016 in Taipei.

The new Asus ZenBook 3 has what it takes to aim for MacBook’s jugular. It’s thin, light and powerful, measuring just 11.9mm while tipping the scales at 910g. The 12.5-inch display comes with full HD resolution with narrow bezel all round and is enhanced with Corning Gorilla Glass 4 glass.

Further, the Asus ZenBook 3 also boasts of an aerospace grade aluminium construction, which means the thin and light attributes are no flukes. There is the Harmon Kardon audio system to appeal audiophiles with the choice of colors are limited to Royal Blue, Rose Gold and Quartz Grey. However, Asus has continued with the same outwardly radiating concentric rings design that has been its hallmark with all its Ultrabook shells, and it isn’t looking bad either.

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However, the real star with the new Asus offering is its Core i7 heart and 16 GB RAM as well as a whopping 1TB SSD storage for the top of the line model. It makes Asus ZenBook 3 a ferocious performance monster of a device.

Battery typically lasts around 9 hours and can recharge up to 60 percent of its full capacity within just 49 mins, credit for which must go to the USB 3.0 Type-C port. That much of performance also emanates quite a bit of heat, which is taken care of with what Asus is proclaiming as the world’s thinnest fan, measuring just 3 mm. The touchpad also hides a fingerprint sensor with built-in support for Windows Hello.

The new Asus ZenBook 3 ranges in three models, starting from that of the Core i5 model with 4 GB RAM and 256 GB SSD storage at $999. Next in the line are two models featuring Core i7 Intel Skylake chips coupled with 16 GB of RAM, and 512 GB SSD memory at $1,499 while the 1 TB version costs $1,999.

The US availability is still under wraps.

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