Last year, Xiaomi had given its wearable fitness band free to every attendee as a gift during its Mi Band launch event. Apparently, this is what attracted such a huge number of attendees. The fans reportedly started protesting after Xiaomi denied to offer any freebies.
However, incidents like this raise many serious doubts about brands and their brand engagement strategies as Xiaomi had reportedly invited around 50,000 fans while the venue could not accommodate more than 3,000 attendees in reality.
It’s not been long since Xiaomi launched its official Mi Community for its fans in India, which allows them to share feedback, participate in contests, join events, and win prizes.