Apple held its highly anticipated iPhone 15 launch event on September 13, 2023, and the company made it clear that artificial intelligence (AI) is a major focus for the new phone.
In fact, Apple CEO Tim Cook said that AI is “the defining technology of our time” and that it is “at the heart of everything we do.”
The iPhone 15 features a number of new AI-powered features, including:
- A new camera system with improved portrait mode and night mode capabilities, powered by AI-based image processing.
- A new A16 Bionic chip with a new AI engine that is said to be up to 40% faster than the A15 Bionic chip in the iPhone 14.
- A new Siri experience that is more natural and conversational, thanks to AI-powered speech recognition and natural language processing.
- A new Live Text feature that can identify text in images and videos, and translate it into other languages.
- A new Visual Look Up feature that can identify objects in images and provide information about them.
In addition to these new features, Apple also announced a number of other improvements to the iPhone 15, including a new design, a larger display, and longer battery life.
The iPhone 15 is available for pre-order starting today, and it will be available in stores on September 23rd.
Here are some of the key AI-powered features of the iPhone 15:
- Improved camera system: The iPhone 15’s new camera system uses AI to improve portrait mode and night mode capabilities. For example, AI can be used to automatically adjust the exposure and white balance in portrait mode, and to reduce noise in night mode photos.
- Faster A16 Bionic chip: The iPhone 15’s new A16 Bionic chip features a new AI engine that is said to be up to 40% faster than the A15 Bionic chip in the iPhone 14. This will allow for faster and more accurate AI-powered tasks, such as image processing and speech recognition.
- Naturaler Siri: The iPhone 15’s new Siri experience is more natural and conversational, thanks to AI-powered speech recognition and natural language processing. This means that you can talk to Siri in a more natural way, and it will be able to understand you more accurately.
- Live Text: The iPhone 15’s new Live Text feature can identify text in images and videos. This means that you can highlight, copy, and translate text from images, or even take action on it, such as making a phone call or sending an email.
- Visual Look Up: The iPhone 15’s new Visual Look Up feature can identify objects in images and provide information about them. For example, if you point your iPhone at a flower, Visual Look Up will tell you the name of the flower and provide information about it, such as its scientific name and where it grows.
These are just a few of the key AI-powered features of the iPhone 15. It is clear that Apple is committed to using AI to make its products more powerful and more useful.
The iPhone 15 is a significant upgrade over the iPhone 14, and it is clear that Apple is putting a lot of emphasis on AI. The new camera system, the faster A16 Bionic chip, and the new AI-powered features make the iPhone 15 a compelling choice for anyone looking for a new smartphone.