Marketing·Standings

Compare Ad Server Software

Ad server software manages the delivery of ads; the choice depends on pricing and the ad formats and channels you need.

This board compares a signal score out of 10, plus marks for a public API, open-source code and a free tier.

• 32 platforms
• 2 with a public API on this page
• 7 with a free tier
• Checked 9 Oct 2026

1. #PlatformSignalPlugs inPrice
2. 1
   AP

   AdPlayer.Proadplayer.pro

   AdPlayer.Pro offers outstream video advertising solutions, including an ad-enabled player and video ad server.

   5.8 APIOpenFree —
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3. 2
   A

   AdButleradbutler.com

   Ad serving platform for publishers, retailers and operators, with campaign scheduling and inventory forecasting.

   5.7 APIOpenFree From $179/mo
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4. 3
   A

   AdGlareadglare.com

   Cloud software for managing and tracking ads, with geographic targeting, scheduling and budget limits.

   5.5 APIOpenFree From $99/mo
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5. 4
   Z

   Zeekeradops.zeeker.com
   5.4 APIOpenFree Free tier · from $249/mo
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6. 5
   JW

   Jetpack Workshopjetpack.net

   Jetpack is a rich media authoring and ad serving platform for publishers, agencies and advertisers.

   5.2 APIOpenFree —
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7. 6
   A

   AdSpeedadspeed.com
   5.1 APIOpenFree Free tier · from $9.95/mo
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8. 7
   AA

   Adxerv Ad Serveradxerv.com
   5.1 APIOpenFree Free tier · from $100/mo
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9. 8
   A

   Adtelligentadtelligent.com

   Adtelligent describes itself as a full-stack advertising company offering in-house SaaS solutions for publishers and advertisers.

   4.9 APIOpenFree —
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10. 9
    AA

    AdCumulus Ad Serveradcumulus.com
    4.9 APIOpenFree —
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11. 10
    A

    AdServeadserve.tv

    Video ad server that sends publisher ad opportunities to bidders and serves winning ads.

    4.8 APIOpenFree —
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12. 11
    AA

    Adshares AdServercirclead.net

    Ad server with a free plan and white-label branding.

    4.8 APIOpenFree Free tier
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13. 12
    O

    OpenAdSourcegithub.com
    4.8 APIOpenFree Free tier
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14. 13
    RA

    Revive Adserverrevive-adserver.com

    Browser-based software for serving ads, with a free plan.

    4.8 APIOpenFree Free tier
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15. 14
    AA

    Adform Ad Serversite.adform.com
    4.7 APIOpenFree —
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16. 15
    AP

    Adform Publisher Ad Serversite.adform.com

    Publisher ad server for managing mobile and desktop inventory, video and premium formats.

    4.7 APIOpenFree —
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17. 16
    AS

    Aditude Servepre-launch.aditude.com

    Serve is a lightweight, client-side ad server for publishers.

    4.7 APIOpenFree —
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18. 17
    NM

    NUI Media Ad Servernuimedia.com
    4.6 APIOpenFree From $500/mo
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19. 18
    O

    OpenAdServergithub.com
    4.6 APIOpenFree Free tier
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20. 19
    A

    AdvertServeadvertserve.com

    White-label web ad server, with plans starting at $299 a month for 2 million impressions.

    4.3 APIOpenFree From $299/mo
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21. 20
    AA

    Adxerv Audioadxerv.com
    4.3 APIOpenFree From $100/mo
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22. 21
    EA

    Epom Ad Serverepom.com
    4.3 APIOpenFree From $250/mo
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23. 22
    A

    AdSpiritadspirit.com
    4.1 APIOpenFree —
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24. 23
    MR

    Microsoft Retail Mediaabout.ads.microsoft.com

    A web platform for retail ad campaigns with automation, conversion tracking and creative management.

    4.1 APIOpenFree —
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25. 24
    DA

    DJAx Ad Serverdjaxadserver.com

    White-label ad server available as a license, source code or managed service.

    4.0 APIOpenFree —
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26. 25
    FM

    FreeWheel Monetization Platformfreewheel.com

    A browser-based service for managing ad revenue, with prices provided on request.

    4.0 APIOpenFree —
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Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

How should I compare ad server pricing?

Compare the stated starting price, whether pricing is available on request, and whether there is a free plan or trial. AdButler starts at $179 per month; AdCumulus Ad Server does not publish a price and asks customers to request one.

Adspeed has a free plan, a paid option starting at $9.95 per month, and a 10-day trial. AdGlare's trial lasts 14 days.

Which ad formats and channels does it support?

Check the ad formats and supported channels against the campaigns you plan to run. These are comparison fields on the board; the available facts here do not specify their values for each product.

Where can I use the ad server?

Check whether the product runs on the platforms your team uses. The listed platform options include web, API, iOS and Android; for example, AdCumulus lists web, iOS and Android, while Aditude Serve lists web and API.

Do I need a white-label or self-hosted ad server?

Compare the white-label platform and self-hosted option fields if you need the service to carry your branding or run in an environment you control. The supplied product details do not state which options individual products offer.

What reporting and impression limits should I check?

Review custom reporting and impression limits against the way you plan to manage and measure ad delivery. These are comparison fields, but no product-specific values are provided here.

Questions

What is ad server software used for?

It manages the delivery of ads. Compare supported ad formats and channels with the campaigns you need to run.

How much does ad server software cost?

Prices range from Adspeed's $9.95-per-month starting option to AdButler's $179 monthly starting price; AdCumulus provides pricing on request.

Is there free ad server software?

The board marks seven of 32 products as having a free plan. Adshares AdServer and Adspeed have free plans; Adspeed also has paid service.

Which ad servers offer a free trial?

The listed trial periods are 14 days for AdGlare and 10 days for Adspeed; AdPlayer.Pro is also marked as offering a free trial.

Which platforms can ad server software run on?

Platform options on the board include iOS, Android and API as well as web. Check the product's platform details before choosing.

What should I check besides price when choosing an ad server?

Compare ad formats, supported channels, white-label and self-hosted options, custom reporting and impression limits.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure