Aditude Serve

pre-launch.aditude.com · checked 14 Nov 2026

#16 · Ad Server Software

Visit pre-launch.aditude.com ↗ Alternatives Aditude Serve vs Adform Publisher Ad Server

How it plugs in

—Public API

NoOpen source

NoFree tier

Signal on Ad Server Software4.7#16 of 32

Serve is a lightweight, client-side ad server for publishers.

Near it

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Runs on

Web
Windows
Mac
Linux
iOS
Android

Facts

Website: pre-launch.aditude.com
Price: Not published
Free trial: Not stated
Analytics: The product uses Aditude Insights for real-time decision data about which demand sources win and why.
Auction controls: Users can customize auction rules and favor trusted partners.
Custom key-values: Serve supports up to 10 combinable custom key-values.
Demand reporting: It unifies performance tracking across Prebid, TAM, AdX, and direct-sold campaigns for display, video, and multi-format.
GAM option: Serve can be used on its own or with GAM.
Implementation support: Prospective customers interested in implementing Serve are invited to talk to Aditude's team.
Integrations: Serve works directly with Prebid.js and integrates with Aditude's Cloud Wrapper.
Parallel demand: Serve runs direct-sold, Prebid, and TAM in parallel and claims to load ads 500ms+ faster than legacy setups.
Script size: Serve's script is under 30KB, which Aditude says is 90% smaller than GPT.
Setup: Implementation requires some engineering effort, but does not require GAM-style ad unit, order, or line-item setup.
Testing: Serve is lightweight and modular and can be used for A/B testing without disrupting an existing stack.
Who it serves: Aditude says it works with publishers ranging from global media conglomerates to niche gaming sites.

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