Marketing·Standings

Compare Ad Serving Software

Ad serving software helps manage the delivery of ads; compare supported platforms and whether you need a public API.

The board shows a signal score out of 10, plus marks for a public API, open-source code and a free tier. Check each tool's details for its price and trial terms.

  • 38 platforms
  • 3 with a public API on this page
  • 4 with a free tier
  • Checked 21 Oct 2026
  1. 1
    AP
    Admixer.Publisheradmixer.com

    An ad server for direct campaigns in HTML5, rich media and mobile; its free plan is temporarily disabled.

    6.0 APIOpenFree Free tier
  2. 2
    AP
    AdPlayer.Proadplayer.pro

    AdPlayer.Pro offers outstream video advertising solutions, including an ad-enabled player and video ad server.

    5.8 APIOpenFree —
  3. 3
    A
    AdButleradbutler.com

    AdButler describes its platform as ad serving across display, video, email, mobile, native, and CTV/OOH channels.

    5.7 APIOpenFree From $179/mo
  4. 4
    A
    Adelerateadelerate.com

    Adelerate combines ad serving and monetization for digital publishers in one decision layer.

    5.5 APIOpenFree —
  5. 5
    A
    AdGlareadglare.com

    Cloud ad software for serving and tracking display, native and video ads, with campaign scheduling and targeting.

    5.5 APIOpenFree From $99/mo
  6. 6
    M
    Magnitemagnite.com

    Ad platform for media owners and buyers, serving display, video, audio, native, and mobile ads.

    5.3 APIOpenFree —
  7. 7
    A
    AdSpeedadspeed.com
    5.1 APIOpenFree Free tier · from $9.95/mo
  8. 8
    A
    Adnuntiusadnuntius.com

    Adnuntius provides advertising infrastructure for media buyers, retailers, and publishers.

    5.0 APIOpenFree —
  9. 9
    B
    BroadstreetBroadstreet
    5.0 APIOpenFree Free tier
  10. 10
    A
    Adtelligentadtelligent.com

    Adtelligent describes itself as a full-stack advertising company offering in-house SaaS solutions for publishers and advertisers.

    4.9 APIOpenFree —
  11. 11
    A
    AdServeadserve.tv

    A video ad server that sends publisher opportunities to bidders and delivers winning ads to VAST players.

    4.8 APIOpenFree —
  12. 12
    AA
    Adshares AdServercirclead.net
    4.8 APIOpenFree Free tier
  13. 13
    AP
    4.7 APIOpenFree —
  14. 14
    A
    Adheseadhese.eu

    An ad platform for digital and physical channels, with campaign tools, audience targeting and reporting.

    4.7 APIOpenFree —
  15. 15
    AO
    Adserver.Onlineadserver.online

    A web ad server with plans from $29 a month, including limits for requests, storage and accounts.

    4.3 APIOpenFree From $29/mo
  16. 16
    A
    AdvertServeadvertserve.com
    4.3 APIOpenFree From $299/mo
  17. 17
    P
    Publicapublica.com

    Ad serving software for web, Android, and iOS; pricing is available on request.

    4.3 APIOpenFree —
  18. 18
    AA
    Adxerv Audioadxerv.com
    4.3 APIOpenFree From $100/mo
  19. 19
    AR
    Amazon Retail Ad Serviceadvertising.amazon.com

    A retail advertising service available on web, Android and iOS, with pricing available on request.

    4.3 APIOpenFree —
  20. 20
    EA
    4.3 APIOpenFree From $250/mo
  21. 21
    A
    AdSpiritadspirit.com

    A web ad server with white-label options; pricing is available on request.

    4.1 APIOpenFree —
  22. 22
    CR
    Criteo Retail Mediacriteo.com

    Retail media ad software for web; pricing is available on request.

    4.1 APIOpenFree —
  23. 23
    MR
    Microsoft Retail Mediaabout.ads.microsoft.com

    Retail media software for web with campaign automation and conversion tracking.

    4.1 APIOpenFree —
  24. 24
    IE
    InMobi Exchangeadvertising.inmobi.com

    Ad exchange for Android and iOS; pricing is available on request.

    4.1 APIOpenFree —
  25. 25
    C
    Carodacaroda.io

    Video ad serving software for web; pricing is available on request.

    4.0 APIOpenFree —

Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

Which platforms does it need to run on?

Choose a tool that lists the platforms you need, such as web, iOS, Android or an API.

Platform availability varies. Adnuntius lists web, API, iOS and Android; Adhese lists web and API.

How should I compare prices?

Compare the stated starting price with tools whose makers provide pricing on request.

AdButler lists a price from $179 per month, while Adserver.Online lists a price from $29 per month. Adelerate and Adform Publisher Ad Server list pricing on request.

Can I try it before paying?

Check whether the tool lists a free plan or a free trial; they are different options.

AdGlare lists a 14-day trial, and AdSpeed lists a free plan and a 10-day trial. Admixer.Publisher lists a free plan.

Do I need a public API or open-source code?

If your setup needs an API, check the API mark and the platform details. If you need to inspect or change code, check the open-source mark.

The board uses separate marks for a public API, open-source code and a free tier.

Questions

What does ad serving software do?

It helps manage the delivery of ads. Compare platform support, API availability and pricing to find a fit.

Which ad serving tools have a free plan?

The board marks free plans separately from free trials. Admixer.Publisher, Adshares AdServer and AdSpeed are examples with a free plan.

Can I try ad serving software for free?

Some tools list free trials. AdGlare lists a 14-day trial, Adserver.Online a 14-day trial, and AdSpeed a 10-day trial.

Which ad serving software supports an API?

Check the API mark and platform details. Adhese lists API support, as does Adnuntius.

How much does ad serving software cost?

Prices vary. AdButler lists pricing from $179 per month, Adserver.Online from $29 per month, and Adelerate lists pricing on request.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure