Business Operations·Standings

Compare Audience Data Providers

Audience data providers give businesses ways to collect, sort, and apply information about particular groups of people. Review data sources, audience-building options, activation destinations, and identity resolution to assess how well a provider matches your needs.

The board includes a signal score out of 10 and marks for a public API, open-source code, and a free tier. It also compares pricing, data refresh, and deployment.

  • 17 platforms
  • 1 with a public API on this page
  • 2 with a free tier
  • Checked 28 Sept 2026
  1. 1
    F
    Foursquarefoursquare.com

    Location tools measure advertising impact across media; a free plan is available, with paid plans from $25 a month.

    6.7 APIOpenFree Free tier · from $25/mo
  2. 2
    P
    Permutivepermutive.com

    Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.

    5.5 APIOpenFree —
  3. 3
    ZC
    Zeotap CDPzeotap.com

    Zeotap CDP collects customer data from multiple sources, unifies identifiers into customer profiles, and supports audience segmentation and activation across…

    5.2 APIOpenFree —
  4. 4
    LT
    Lotame TV DMPlotame.com

    A TV audience service supports programming insights, campaign planning, measurement, and targeting.

    5.2 APIOpenFree —
  5. 5
    AP
    Anonymised Publisher Data Platformanonymised.io

    A web service uses cross-site interests and intent to create targetable publisher audience groups.

    5.2 APIOpenFree From 0.40 GBP/EUR/mo
  6. 6
    G
    GlobalWebIndexgwi.com

    A web-based audience research panel with advanced segmentation and a free plan.

    5.2 APIOpenFree Free tier · from $1,500/yr
  7. 7
    EE
    Experian Enrichmentexperian.com

    A paid service that adds demographic, lifestyle, behavioral, and financial attributes to customer data.

    5.0 APIOpenFree —
  8. 8
    OD
    OnAudience DMPonaudience.com

    A web data platform for building audience segments, with plans from $500 a month.

    5.0 APIOpenFree From $500/mo
  9. 9
    ND
    Narrative Data Marketplacenarrative.io

    A web and API marketplace lets buyers source data, connectors, and workflows under usage and pricing rules.

    4.8 APIOpenFree —
  10. 10
    A
    AudienceProjectaudienceproject.com

    An ad measurement service compares reach and results across web, social, online video, and TV.

    4.6 APIOpenFree —
  11. 11
    A
    AudienceLiftanonymised.io

    A web service builds audiences by matching identities and updating data in real time.

    4.1 APIOpenFree —
  12. 12
    IH
    Intent HQintenthq.com
    4.1 APIOpenFree —
  13. 13
    TT
    TransUnion TruAudience Identity Solutionstransunion.com

    A web service matches identities using a hybrid approach, including at the household level; pricing is on request.

    4.1 APIOpenFree —
  14. 14
    D
    Datonicsdatonics.com

    A paid web audience platform with data from multiple sources and identity matching.

    4.0 APIOpenFree —
  15. 15
    YP
    YouGov Profilesyougov.com

    A web audience research platform with panel data, segmentation, and API access.

    4.0 APIOpenFree —
  16. 16
    NM
    4.0 APIOpenFree —
  17. 17
    CA
    3.9 APIOpenFree —

Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

What data sources does it use?

Review a provider’s listed data sources and consider whether they cover the audiences you want to reach.

Compare how the provider turns those sources into audience-building options, and review its data refresh details.

Where can it send audience data?

Look at the activation destinations and see whether they include the services where you intend to use audience data.

AudienceProject and Narrative Data Marketplace indicate access through both web and API.

How does it resolve identities?

Review the identity-resolution details to understand how a provider links data to audience profiles.

Compare that capability with your audience-building and activation needs before choosing.

How much does an audience data provider cost?

Compare free-plan availability and starting prices, and note when a provider gives pricing on request.

Foursquare lists a free plan and a 30-day trial, with paid plans from $25 per month. GlobalWebIndex offers a free plan, with paid pricing from $150 per user monthly.

How can I deploy and connect to it?

Check which access types fit your setup; platform marks cover web, API, iOS, Android, self-hosted, and Linux.

If you need to read or change the code, check the open-source mark. A public API can matter if you plan to connect the provider to other software.

Questions

What criteria matter when comparing audience data providers?

Review data sources, audience-building tools, activation destinations, identity resolution, data refresh, deployment, pricing, and platform access.

Which audience data providers have a free plan?

Foursquare and GlobalWebIndex are listed with free plans.

Can I try an audience data provider for free?

A 30-day trial is listed for Foursquare. Free plans and free trials are marked separately.

Do audience data providers offer an API?

API availability appears as a platform mark. AudienceProject and Narrative Data Marketplace provide both web and API access.

How much does audience data software cost?

Foursquare’s paid plans start at $25 per month; GlobalWebIndex’s start at $150 per user per month. Pricing is available on request from several providers.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure