Permutive

Input—per 1M tokens

Output—per 1M tokens

Context—tokens

WeightsClosed

About

Permutive is ranked #11 of 31 in data management platforms on Inferse. It runs on Android, iOS, Web. There is no free plan.

Compared on data management platforms

Collection methods: first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collectionspermutive.com
Audience segmentation: Yespermutive.com
Lookalike modeling: Yespermutive.com
Real-time activation: Yespermutive.com
Activation destinations: SSPs, DSPs, ad servers, curation marketplaces, social media and premium publisherspermutive.com

Facts

Platform: Permutive unifies clean room, curation, and first-party data activation in one privacy-first platform for publishers, advertisers, agencies, and retail media leaders.permutive.com · 1 Oct 2026
Data management: Its data management platform ingests first-party data from sites, apps, or CDPs and builds a real-time audience graph.permutive.com · 1 Oct 2026
Audience segmentation: Users can create granular audiences from behavioral, contextual, and demographic data.permutive.com · 1 Oct 2026
Data clean room: Permutive’s clean room enables collaboration with more than 150 publishers without moving data, sharing PII, or writing code.permutive.com · 1 Oct 2026
Activation: Advertisers can activate across more than 150 publishers and SSPs using a single Deal ID.permutive.com · 1 Oct 2026
Cloud integrations: The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure.permutive.com · 1 Oct 2026
Partner integrations: Permutive connects with identity providers, contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media.permutive.com · 1 Oct 2026
AI features: Permutive uses AI for workflow efficiency, insight-driven decisions, opportunity recommendations, and audience modeling.permutive.com · 1 Oct 2026
Privacy processing: Permutive says all data processing for its vertical publisher solution happens on-device and complies with GDPR, CCPA, and other global data regulations.permutive.com · 1 Oct 2026
Security audits: Permutive successfully completed SOC 2 and SOC 3 audits covering security controls for its system.permutive.com · 1 Oct 2026
Implementation: Permutive says most publishers can be up and running within 30 to 60 days with minimal disruption.permutive.com · 1 Oct 2026
Support: Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration.permutive.com · 1 Oct 2026
Identity limits: Permutive’s auto-collection of supported identifiers is currently available only for web, with app and CTV support planned for later deployment.changelog.permutive.com · 1 Oct 2026
Pricing: Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor.trustradius.com · 1 Oct 2026
Company: Permutive was founded in 2014 by Joe Root and Tim Spratt.permutive.com · 1 Oct 2026
What it does: Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.permutive.com · 1 Oct 2026
Data management: Its data management platform optimizes publishers' signals for advertiser outcomes and uses AI for workflow efficiency, insights, and opportunity recommendations.permutive.com · 1 Oct 2026
Clean room: The Data Clean Room enables advertisers to collaborate with more than 150 premium publishers without sharing personally identifiable information, moving data, or writing code.permutive.com · 1 Oct 2026
Audience targeting: Permutive combines cohort, identity, and contextual data signals for precision targeting at scale.permutive.com · 1 Oct 2026
Activation: Users can launch and scale audiences across multiple partners, including more than 150 premium publishers, through one workflow in minutes without engineering resources.permutive.com · 1 Oct 2026
Partner ecosystem: Permutive lists integrations across identity, data, NLP, activation, SSP, DSP, ad-server, curation-marketplace, social-media, CDP, and cloud-platform categories.permutive.com · 1 Oct 2026
Media channels: The platform supports audience data across desktop, mobile, connected TV, and linear channels.permutive.com · 1 Oct 2026
Privacy model: Permutive says its patented Edge technology processes data directly on the device instead of relying on third-party cookies or invasive tracking.permutive.com · 1 Oct 2026
Security: Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure.permutive.com · 1 Oct 2026
Compliance: Permutive says it completed SOC 2 and SOC 3 audits covering security controls against unauthorized physical and logical access.permutive.com · 1 Oct 2026
Privacy compliance: Permutive states that it participates in the IAB Europe Transparency & Consent Framework under vendor ID 361 and maintains industry-standard security procedures.permutive.com · 1 Oct 2026
Support: The Data Clean Room page displays G2 recognition for Best Support for small businesses.permutive.com · 1 Oct 2026
Buying limit: Publishers define their own floor prices for Permutive deals, so advertisers must bid above each applicable floor to access scale.advertiser.permutive.com · 1 Oct 2026