Analytics & Data·Standings

Compare Brand Tracking Software

Brand tracking tools can monitor brand awareness and perception, compare competitor performance, and surface measures of brand equity. The choice depends on which measures, markets and survey frequency you need.

Compare free-plan availability, starting price and the listed capabilities. The board also shows a signal score out of 10 and marks for a public API, open-source code and a free tier.

  • 28 platforms
  • 4 with a public API on this page
  • 5 with a free tier
  • Checked 10 Oct 2026
  1. 1
    S
    SurveyMonkeysurveymonkey.com

    A survey tool for mobile devices, with an API and a no-cost option for up to 10 questions.

    7.6 APIOpenFree Free tier
  2. 2
    Q
    Qualtricsqualtrics.com
    7.3 APIOpenFree Free tier · from $420/mo
  3. 3
    P
    Pollfishpollfish.com

    Survey software works on the web and through an API, with question logic and custom branding.

    6.2 APIOpenFree Free tier · from $10,000/yr
  4. 4
    C
    Conjointlyconjointly.com

    Survey research tools offer a free plan, trial and API; annual subscriptions are available.

    6.0 APIOpenFree Free tier · from $2,895/yr
  5. 5
    Q
    quantilopequantilope.com

    Research software with an API and branching questions; paid plans start at $2,000 a month.

    5.8 APIOpenFree From $2,000/mo
  6. 6
    YS
    YouGov Surveys: Self-Serveyougov.com

    A self-serve, panel-powered survey tool for market research teams that combines survey building with access to YouGov respondents.

    5.3 APIOpenFree —
  7. 7
    Z
    Zappizappi.io

    A web survey platform with branching logic; pricing is available on request.

    5.2 APIOpenFree —
  8. 8
    KL
    Kantar LINK AIkantar.com

    Ad evaluation software predicts brand results and audience reactions to ads and other creative work.

    5.0 APIOpenFree —
  9. 9
    BI
    Brandr Intelligencebrandrintelligence.com
    4.8 APIOpenFree Free tier
  10. 10
    OB
    OnePulse Brand Trackingonepulse.com

    Brand tracking software measures awareness, perceptions and competitors on web, Android and iOS.

    4.3 APIOpenFree —
  11. 11
    GB
    GWI Brand Trackinggwi.com

    Brand tracking software measures awareness, perceptions and competitors on the web.

    4.1 APIOpenFree —
  12. 12
    HR
    Hanover Research Brand Trackerhanoverresearch.com

    Brand tracking software measures awareness, perceptions, competitors and brand equity on the web.

    4.1 APIOpenFree —
  13. 13
    NB
    Nepa Brand Trackingnepa.com

    Brand tracking software measures awareness, perceptions and competitors on the web; from 15,000 SEK a month.

    4.1 APIOpenFree —
  14. 14
    YB
    YouGov BrandIndexyougov.com

    A web tool for tracking brand awareness and perception and comparing competitors.

    4.1 APIOpenFree —
  15. 15
    BA
    BERA.aibera.ai

    Brand tracking software measures awareness, perceptions, competitors and brand equity on the web.

    4.0 APIOpenFree —
  16. 16
    B
    Brandmavenbrandmaven.ai

    Brand tracking software measures awareness, perceptions, competitors and brand equity on the web.

    4.0 APIOpenFree —
  17. 17
    C
    Cleriacleria.com

    Brand tracking software measures awareness, perceptions and competitors with monthly surveys; from $500.

    4.0 APIOpenFree —
  18. 18
    KB
    4.0 APIOpenFree —
  19. 19
    L
    Latanalatana.com

    Brand tracking software measures awareness, perceptions, competitors and brand equity on the web; from €7,900 a year.

    4.0 APIOpenFree —
  20. 20
    TT
    Toluna TEMPO Xpresstolunacorporate.com
    4.0 APIOpenFree —
  21. 21
    T
    Tracksuitgotracksuit.com

    A web tool for continuous awareness and perception tracking, with competitor comparisons.

    4.0 APIOpenFree —
  22. 22
    H
    Halehalehealth.io

    Brand tracking software measures awareness, perceptions, competitors and brand equity continuously on the web.

    4.0 APIOpenFree —
  23. 23
    OI
    Outward Intelligenceoutwardintelligence.com

    Brand tracking software measures awareness, perceptions, competitors and brand equity continuously on the web.

    4.0 APIOpenFree —
  24. 24
    QB
    4.0 APIOpenFree —
  25. 25
    R
    Reason8reason8.io

    A web tool for brand tracking, with pricing available on request.

    4.0 APIOpenFree —

Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

Which brand metrics matter for your needs?

Identify the capabilities you want to track, such as awareness, perception, competitor comparisons or a brand equity dashboard.

Compare the listed capabilities against your goals. A tool focused on perception may suit a different need from one that benchmarks competitors.

Which markets and survey schedule should I look for?

Choose a tool that supports your target markets and a survey frequency that fits your tracking plans.

Check both before comparing prices, since market support and survey frequency are separate points of comparison.

How should I compare free plans and prices?

Look at whether a no-cost plan is listed, the starting cost of paid access, and whether a trial is available.

Brandr Intelligence shows a free option as well as paid access starting at $229 per month. BERA.ai lists pricing on request.

Does it need a web app, API or mobile app?

Use the platform indicators to see whether the access options match your team's needs. The board lists web, API, iOS and Android availability, plus a separate public API indicator.

A public API is a way for other software to connect to a tool. Open-source code and a free-tier mark are also shown.

Questions

Which capabilities can brand tracking software cover?

Tools may monitor brand awareness or perception, compare competitors, and offer a brand equity dashboard.

How can I assess brand tracking tools side by side?

Look across awareness, perception, competitor benchmarking, brand equity dashboards, survey frequency, included responses and supported markets.

Are any brand tracking tools free to use?

Brandr Intelligence has a listed free plan. The board also marks free plans and free trials for comparison.

How much does brand tracking software cost?

Brandr Intelligence shows paid plans starting at $229 per month; BERA.ai gives pricing on request.

Can brand tracking software connect to other apps?

A public API can let other software connect to a tool. The platform indicators also list web, API, iOS and Android availability.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure