Marketing·Standings
Conversion Rate Optimisation Tools
Conversion rate optimisation tools help you test changes to a website and improve visitor actions; the choice turns on experiment features, platform fit and the analysis tools you need.
Compare the board's signal score out of 10, then check the API, open-source and free-tier marks. Listings show free plans, starting prices, experiment types, visual editors, monthly visitors, heatmaps, session recordings and personalisation.
- 22 platforms
- 1 with a public API on this page
- 10 with a free tier
- Checked 28 Sept 2026
- 1 G
GrowthBookgrowthbook.ioAn open-source platform for experiments, feature controls, and product analytics.
- 2 P
Personyzepersonyze.comFree-plan software that uses visitor behavior and 70-plus attributes to tailor site content and recommendations.
- 3 S
Statsigstatsig.comFreemium platform for assigning and analyzing experiments with Bayesian, frequentist, and bandit methods.
- 4 AT
AB Tastywingify.comPaid web and mobile software for tailoring visitor experiences, managing releases, and tracking results.
- 5 AApertioapertio.dev
Apertio is an open-source experimentation SDK for running A/B tests without injecting JavaScript into a page.
- 6 F
FigPiifigpii.comA web tool with heatmaps and targeted A/B or split-page tests.
- 7 ONOmniconvert Nexus Customer Intelligenceomniconvert.com
Free Shopify web layer that segments customers by recency, frequency, value, CLV, and NPS.
- 8 CEConvert Experiencesconvert.com
Paid web, mobile, and API suite for comparing pages, prices, and product experiences.
- 9 K
Kameleoonkameleoon.comPaid platform for front-end, back-end, and app experiments; AI creates web variants from prompts.
- 10 NANelio A/B Testingneliosoftware.com
Free WordPress plugin for content and store tests with heatmaps, clickmaps, and scrollmaps.
- 11 AAABtesting.aiabtesting.ai
Free-plan web and API service that creates landing-page test options and learns from visitor responses.
- 12 OOtterotterab.com
Paid web and API A/B tool measuring revenue, conversions, and order value with visitor targeting.
- 13 KPKaizen Platformkaizenplatform.com
Paid web engine comparing design and copy variants across sites and communication tools.
- 14 BBarilliancebarilliance.com
Paid web commerce software with product discovery, recommendations, and chat-based product advice.
- 15 VP
VWO Personalizewingify.comWeb personalization tool that tailors pages for visitor segments using live signals and AI.
- 16 E
Eppogeteppo.comAn experimentation and feature-control platform with automated analysis and audience personalization.
- 17 EAEvolv AIevolv.ai
Paid AI platform that creates experiment copy, images, code, and experience recommendations.
- 18 SSplitharness.io
Freemium Android, iOS, and web feature tool with targeting rules, segments, and percentage rollouts.
- 19 DDivisordivisor.dev
- 20 AT
Adobe Targetbusiness.adobe.comPaid Android, iOS, and web service with a visual editor and tests for comparing page or app versions.
- 21 WOWebflow Optimizewebflow.com
Web tool combining a visual editor with website personalization.
- 22 OWOptimizely Web Experimentationoptimizely.com
A web testing tool with client-side experiments and a visual editor.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Which platforms does it need to run on?
Choose a platform match before comparing features. The board covers web, API, iOS, Android, browser extension and self-hosted options.
For an existing product, confirm that the tool supports the platform where visitors interact with your service.
Which experiment types does it support?
Start with the experiment types shown for the tool, then match them to the changes you plan to test.
A visual editor can matter when you want to make page changes without editing code; compare that field alongside experiment types.
Does it show heatmaps and session recordings?
Heatmaps show where visitors interact on a page, while session recordings replay visits. Use the board's fields to check whether these views fit your analysis work.
Monthly visitors is another comparison field when usage limits affect your choice.
Does it support personalisation?
Check the personalisation field if you need different experiences for different visitors.
Compare it with experiment support so the tool matches both targeted experiences and controlled tests.
What does it cost, and is there a free plan?
Use the free-plan mark and paid-from price as a starting point, then read pricing notes for terms such as pricing on request or a trial.
Examples include Divisor from $109 per month, FigPii from $149.99 per month, Barilliance from $250 per month and GrowthBook from $40 per user per month. Apertio is listed as open source with a free plan.
Questions
What are conversion rate optimisation tools used for?
They help you test website changes and review visitor behaviour with experiment features, visual editors, heatmaps, session recordings and personalisation.
Which platforms do these conversion tools support?
The board covers web, API, iOS, Android, browser extension and self-hosted platforms.
Do conversion rate optimisation tools have free plans?
The free-plan mark shows whether a listing offers a free plan. Pricing notes also identify trials, paid starting prices or pricing on request.
What is a visual editor in conversion optimisation software?
A visual editor is a page-change interface listed for comparison with experiment types. Check the tool's field to see whether it offers one.
What is the signal score on this board?
It is a score out of 10 based on published use, public API, documentation depth, open-source code and a free tier.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure