Best Lead Nurturing Software in 2026
Updated
In short: HubSpot Marketing Hub is ranked #1 of 25 as of 28 September 2026, ahead of GetResponse and Mautic. The best-ranked option with a free plan is Mautic. The lowest first paid tier on this page is Microsoft Dynamics 365 Sales at $4/mo.
Keeping prospective customers engaged over time can involve different triggers, channels and workflows, so the right lead nurturing software depends on how your team manages follow-up. HubSpot Marketing Hub, GetResponse and Mautic head the ranking, followed by Klaviyo and Adobe Marketo Engage. Compared on behavioral triggers, contact limit, CRM sync, delivery channels, free plan, lead scoring, paid from, visual workflow builder and workflow limit, the entries offer several angles for comparison. Consider how you segment and score leads, which channels your process uses, and what CRM connections are needed. Contact and workflow limits, along with plan availability and pricing, can help you judge scope.
25 lead nurturing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Visual workflow builder | |
|---|---|---|---|---|---|---|---|---|
| 1 | HubSpot Marketing Hub | 9.0 | RecognisedAPIDocumented | $7/mo | Yes | — | — | View |
| 2 | GetResponse | 8.5 | RecognisedAPIDocumented | $1915.58/mo | Yes | — | — | View |
| 3 | Mautic | 8.2 | RecognisedAPIDocumented | €247.50/mo | Yes | — | — | View |
| 4 | Klaviyo | 6.9 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 5 | Adobe Marketo Engage | 6.8 | RecognisedAPIDocumented | — | No | — | — | View |
| 6 | ActiveCampaign | 6.8 | RecognisedAPIDocumented | — | No | — | — | View |
| 7 | Zoho Marketing Automation | 6.7 | RecognisedAPIDocumented | — | No | — | — | View |
| 8 | EngageBay | 6.6 | RecognisedAPIDocumented | $11.04/mo | Yes | 11.04 /user/mo | — | View |
| 9 | Customer.io | 6.5 | RecognisedAPIDocumented | $100/mo | No | — | — | View |
| 10 | Act-On | 6.5 | RecognisedAPIDocumented | — | — | — | — | View |
| 11 | Aritic PinPoint | 6.3 | RecognisedAPIDocumented | $59/mo | Yes | — | — | View |
| 12 | Bloomreach Engagement | 6.1 | RecognisedAPIDocumented | — | — | — | — | View |
| 13 | Actito | 6.0 | RecognisedAPIDocumented | €1,750/mo | No | — | Yes | View |
| 14 |  LeadSquared | 5.6 | RecognisedAPIDocumented | — | No | — | — | View |
| 15 | Encharge | 5.4 | RecognisedAPIDocumented | — | No | — | — | View |
| 16 |  Drip | 5.4 | RecognisedAPIDocumented | — | No | — | — | View |
| 17 |  Groundhogg | 5.4 | RecognisedAPIDocumented | $20/mo | No | — | — | View |
| 18 | Keap | 5.3 | RecognisedAPIDocumented | $299/mo | No | — | — | View |
| 19 |  Ontraport | 5.3 | RecognisedAPIDocumented | $83/mo | No | — | — | View |
| 20 |  Ortto | 5.1 | RecognisedAPIDocumented | $199/mo | No | — | — | View |
| 21 | Maropost Marketing Cloud | 5.1 | RecognisedAPIDocumented | $279/mo | No | — | — | View |
| 22 | Optimove | 5.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 23 |  Salesforce Marketing Cloud Account Engagement | 5.0 | RecognisedAPIDocumented | $1,250/mo | No | — | — | View |
| 24 |  Salesforce Marketing Cloud Engagement | 4.8 | RecognisedAPIDocumented | $2,000/mo | No | — | — | View |
| 25 |  Microsoft Dynamics 365 Sales | 4.8 | RecognisedAPIDocumented | $4/mo | No | 65 /user/mo | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which lead nurturing software is ranked first on Inferse?
HubSpot Marketing Hub is ranked #1 of 25 with a score of 9.0. GetResponse is second and Mautic third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Microsoft Dynamics 365 Sales has the lowest first paid tier we found: $4/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.