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Salesforce Marketing Cloud Account Engagement

APIyesFREEnoDOCS5/5
SM8.1#8of 131
outWeb

Ranked in Marketing Automation Software·paid from $1,250/mo

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About

Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and alignment between sales and marketing. It supports email automation, customer journeys, lead scoring, and lead capture forms, with native CRM integration. Lead management features include prospect tracking, deduplication, nurturing, scoring, and grading. Growth+ starts at 1,250.00 USD per month, billed annually, and monthly products require an annual contract. That edition includes 10,000 contacts, 50 forms, 50 form handlers, 50 landing pages, 50 automation rules, and 25,000 API calls per day. Premium+ includes 75,000 contacts and 100,000 daily API calls; additional contacts can be purchased. Account Engagement+ adds cross-object merge fields and rule-based dynamic content. Agentforce can draft campaign segments, sequences, and content from natural-language prompts for multi-step nurture programs. Listed integrations include Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads. The product is available on web and through an API.

Who it is for

It suits B2B marketing teams that need lead generation and nurturing alongside sales alignment and native CRM integration. Teams should check edition-specific contact and API limits before choosing.

What is good

  • Email automation and customer journeys
  • Lead tracking, deduplication, scoring, and grading
  • Native CRM integration
  • Agentforce drafts campaign content from prompts
  • Daily API limits vary by edition

What to know first

  • No free plan
  • Growth+ starts at 1,250.00 USD per month, billed annually
  • Monthly products require an annual contract
  • Growth+, Plus+, and Advanced+ include 10,000 contacts

Verdict

Account Engagement combines B2B lead management with campaign automation and native CRM integration. Edition choice matters for contact capacity, API calls, and advanced personalization.

Compared on marketing automation software

Free plan
Nosalesforce.com
Lead scoring
Yessalesforce.com
Contact limit
10,000 contactssalesforce.com

Facts

Paid from
1250salesforce.com · 20 Sept 2026
Email automation
Yessalesforce.com · 20 Sept 2026
Customer journeys
Yessalesforce.com · 20 Sept 2026
Lead capture forms
Yessalesforce.com · 20 Sept 2026
CRM integrations
nativesalesforce.com · 20 Sept 2026
Included contacts
10000salesforce.com · 20 Sept 2026
Purpose
Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment.salesforce.com · 7 Oct 2026
Campaigns
Agentforce can draft campaign segments, sequences, and content from natural language prompts for multi-step nurture programs.salesforce.com · 7 Oct 2026
Lead management
The pricing page lists lead nurturing, scoring, prospect tracking, lead deduplication, and lead scoring and grading features.salesforce.com · 7 Oct 2026
Personalization
Account Engagement+ provides advanced personalization capabilities, including cross-object merge fields and rule-based dynamic content.salesforce.com · 7 Oct 2026
Messaging
Account Engagement+ includes access to Marketing Cloud Next capabilities for email, SMS, and WhatsApp journeys, while SMS and WhatsApp are listed as add-ons in the editions comparison.salesforce.com · 7 Oct 2026
Integrations
The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations.salesforce.com · 7 Oct 2026
API limits
The listed daily API call limits are 25,000 for Growth+, 50,000 for Plus+, and 100,000 for Advanced+ and Premium+.salesforce.com · 7 Oct 2026
Contact limits
The listed included contact blocks are 10,000 contacts for Growth+, Plus+, and Advanced+, and 75,000 for Premium+; additional contacts are available for purchase.salesforce.com · 7 Oct 2026
Security documentation
Salesforce publishes Account Engagement trust documentation, including SPARC and NLI documents, through its Trust and Compliance Documentation site.salesforce.com · 7 Oct 2026
Service status
Salesforce Trust currently lists Account Engagement as available.trust.salesforce.com · 7 Oct 2026
Support
The Standard Success Plan is included in all licenses and provides Knowledge Articles, documentation, Trailhead, and the global Trailblazer Community.salesforce.com · 7 Oct 2026
Audience
The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies.salesforce.com · 7 Oct 2026
Company history
Salesforce says it has focused on helping companies connect with customers since 1999.salesforce.com · 7 Oct 2026

Company

Founded
1999salesforce.com · 4 Oct 2026
Headquarters
San Francisco, California, United Statessalesforce.com · 4 Oct 2026

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