Best Marketing Automation Software in 2026
For teams coordinating campaigns, leads and customer communications, marketing automation software brings a range of capabilities to compare. Look at CRM integrations, customer journeys and email automation alongside lead capture forms and lead scoring to see which parts of your workflow are covered. Included contacts and free-plan availability add context to access, while paid-from pricing helps with cost comparisons. HubSpot Marketing Hub, Freshmarketer and Intempt Marketing lead the ranked entries, followed by GetResponse. Consider whether your main need is capturing leads, connecting customer data or automating communications, and use the listed features and plan details to assess fit.
125 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Email automation | |
|---|---|---|---|---|---|---|---|---|
| 1 | HubSpot Marketing Hub | 9.0 | RecognisedAPIDocumented | $7/mo | Yes | $10/mo | Yes | View |
| 2 | Freshmarketer | 8.6 | RecognisedAPIDocumented | $15/mo | Yes | $15/mo | Yes | View |
| 3 |  Intempt Marketing | 8.3 | RecognisedAPIDocumented | $24/mo | Yes | — | Yes | View |
| 4 | GetResponse | 8.3 | RecognisedAPIDocumented | $1915.58/mo | Yes | $15.58/mo | Yes | View |
| 5 | Mautic | 8.1 | RecognisedAPIDocumented | €247.50/mo | Yes | $247.50/mo | Yes | View |
| 6 |  SAS Customer Intelligence 360 | 8.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 7 | Cordial | 8.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 8 | Ometria | 7.8 | RecognisedAPIDocumented | — | — | — | — | View |
| 9 |  Manago AI (formerly SALESmanago) | 7.7 | RecognisedAPIDocumented | €30/mo | No | — | — | View |
| 10 | Systeme.io | 7.6 | RecognisedAPIDocumented | $17/mo | Yes | $17/mo | Yes | View |
| 11 | Klaviyo | 7.3 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 12 | Zoho Marketing Automation | 7.1 | RecognisedAPIDocumented | Free | No | $14/mo | Yes | View |
| 13 | Mailchimp | 6.9 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 14 | Braze | 6.8 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 15 | Adobe Marketo Engage | 6.8 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 16 | Omnisend | 6.8 | RecognisedAPIDocumented | $16/mo | Yes | $16/mo | Yes | View |
| 17 |  Iterable | 6.7 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 18 | Insider One | 6.7 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 19 | Optimove | 6.7 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 20 | Customer.io | 6.7 | RecognisedAPIDocumented | $100/mo | No | $100/mo | Yes | View |
| 21 | ActiveCampaign | 6.7 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 22 |  Odoo Marketing Automation | 6.7 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 23 | Bloomreach Engagement | 6.6 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 24 |  Blueshift | 6.6 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 25 |  Salesforce Marketing Cloud Engagement | 6.6 | RecognisedAPIDocumented | $2,000/mo | No | $2,000/mo | Yes | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing automation software is ranked first on Inferse?
HubSpot Marketing Hub is ranked #1 of 125 with a score of 9.0. Freshmarketer is second and Intempt Marketing third.
How many of these have a free plan?
11 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, HubSpot Marketing Hub has the lowest first paid tier we found: $7/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.