Best Marketing Planning Software in 2026
Updated
In short: Airtable is ranked #1 of 18 as of 4 October 2026, ahead of Aprimo and ClickUp. The best-ranked option with a free plan is ClickUp. The lowest first paid tier on this page is ClickUp at $9/mo.
Marketing planning software brings campaign work, calendars and budgets into a coordinated planning process. Compared on campaign planning and marketing calendar features, the entries also cover approval workflows, budget tracking and planning reports. Platforms, free-plan availability and paid-from pricing add practical considerations as you assess fit for your team. Airtable, Aprimo and ClickUp open the ranking, with Wrike and monday work management next among the first entries. Adobe Workfront, Workamajig and Planful also feature near the top. Consider which planning tasks need calendars, approvals or budget oversight, then compare the listed capabilities and platform details against the way your team plans and tracks marketing work.
18 marketing planning software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Marketing calendar | |
|---|---|---|---|---|---|---|---|---|
| 1 | Airtable | 7.3 | RecognisedAPIDocumented | $20/mo | Yes | 20 /user/mo | — | View |
| 2 |  Aprimo | 6.6 | RecognisedAPIDocumented | — | No | — | — | View |
| 3 | ClickUp | 6.0 | RecognisedAPIDocumented | $9/mo | Yes | 7 /user/mo | — | View |
| 4 | Wrike | 5.9 | RecognisedAPIDocumented | $10/mo | Yes | 10 /user/mo | — | View |
| 5 | monday work management | 5.8 | RecognisedAPIDocumented | $9/mo | Yes | 9 /user/mo | Yes | View |
| 6 | Adobe Workfront | 5.3 | RecognisedAPIDocumented | — | No | — | — | View |
| 7 | Workamajig | 5.3 | RecognisedAPIDocumented | $45/mo | No | 45 /user/mo | — | View |
| 8 | Planful | 5.2 | RecognisedAPIDocumented | — | — | — | — | View |
| 9 | Q:chi Harmoni | 5.2 | RecognisedAPIDocumented | £1,150/mo | No | — | Yes | View |
| 10 |  Annum | 5.1 | RecognisedAPIDocumented | $99/mo | No | — | — | View |
| 11 | HCL Unica Plan | 5.1 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 12 |  Zoho Marketing Plus | 5.1 | RecognisedAPIDocumented | $30/mo | No | — | — | View |
| 13 | Brandsystems | 5.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 14 | Marmind | 5.0 | RecognisedAPIDocumented | — | No | — | — | View |
| 15 | Opal | 5.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 16 | Screendragon | 4.9 | RecognisedAPIDocumented | — | — | — | — | View |
| 17 | Simple Admation | 4.9 | RecognisedAPIDocumented | — | No | — | — | View |
| 18 |  Uptempo | 4.7 | RecognisedAPIDocumented | — | No | — | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing planning software is ranked first on Inferse?
Airtable is ranked #1 of 18 with a score of 7.3. Aprimo is second and ClickUp third.
How many of these have a free plan?
4 of the 18 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, ClickUp has the lowest first paid tier we found: $9/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.