Marketing·Standings

PPC Software

PPC software helps plan, run and measure paid ads; your choice turns on supported ad channels and controls such as bid automation.

Compare keyword research, report exports, managed ad accounts and conversion tracking on the board. Check the signal score out of 10, plus marks for a public API, open-source code and a free tier.

• 16 platforms
• 3 with a public API on this page
• 9 with a free tier
• Checked 28 Sept 2026

1. #PlatformSignalPlugs inPrice
2. 1
   S

   SpyFuspyfu.com

   Keyword research and rank tracking available through a web app and API.

   7.5 APIOpenFree Free tier · from $29/mo
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3. 2
   GK

   Google Keyword Plannerbusiness.google.com

   Keyword research tool that suggests terms and estimates searches and advertising costs.

   7.2 APIOpenFree Free tier
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4. 3
   H1

   Helium 10helium10.com

   E-commerce toolkit with free and paid plans for research, listings, ads, analytics, and operations.

   6.2 APIOpenFree Free tier
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5. 4
   G

   GetChannelgetchannel.co

   Ad management software that brings multiple advertising accounts into one dashboard.

   6.0 APIOpenFree Free tier · from $99/mo
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6. 5
   S

   SellerAppsellerapp.com

   SellerApp describes itself as an AI-powered e-commerce intelligence platform that helps sellers maximize their potential on Amazon.

   5.8 APIOpenFree Free tier · from $99/mo
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7. 6
   WF

   WordStream Free Keyword Toolwordstream.com

   Keyword tool with suggestions and search, competition, and bid data from a term or URL.

   5.8 APIOpenFree Free tier
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8. 7
   R

   ReportGardenreportgarden.com

   Marketing reporting software that builds dashboards and schedules branded client PDFs.

   5.6 APIOpenFree From $75/mo
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9. 8
   R

   Redditreddit.com

   Online service for joining communities, hosting events, and using private spaces on web and mobile.

   5.5 APIOpenFree Free tier
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10. 9
    SA

    Snapchat Adsforbusiness.snapchat.com

    Snapchat Ads helps businesses reach audiences with ad formats, targeting tools, and campaign strategies.

    5.2 APIOpenFree —
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11. 10
    P

    Perpetuaperpetua.io

    Retail media software for optimizing ads and supporting business growth.

    5.2 APIOpenFree From $695/mo
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12. 11
    T

    Teikametricsteikametrics.com
    5.2 APIOpenFree Free tier · from $179/mo
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13. 12
    AS

    Apple Search Adssearchads.apple.com

    App Store ad service with automated bidding, keyword research, and conversion tracking.

    4.9 APIOpenFree —
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14. 13
    MA

    Microsoft Advertisingads.microsoft.com
    4.8 APIOpenFree Free tier
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15. 14
    Q

    Quartilequartile.com
    4.1 APIOpenFree —
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16. 15
    S

    Skaiskai.io

    Advertising platform for cross-network campaigns, automated rules, creative tests, and reports.

    4.1 APIOpenFree —
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17. 16
    A

    Adalysisadalysis.com
    4.0 APIOpenFree —
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Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

Which ad channels does it support?

Look at the ad channels covered by each tool, and see if managed ad accounts and conversion tracking are included.

Does it have a free plan or trial?

Start with the pricing model and free-plan mark. Google Keyword Planner and Microsoft Advertising are listed as free, while GetChannel, Helium 10 and SellerApp show free plans with paid options.

Listed trial periods include 14 days for Adalysis and ReportGarden and seven days for SellerApp. Helium 10 and SellerApp list paid plans from $99 per month, with Helium 10 specifying annual billing; ReportGarden starts at $75 per month.

Can it automate bids and track conversions?

Use the bid automation and conversion tracking fields to match the level of control and measurement your campaigns require.

Which platforms can it run on?

The board identifies web, API, iOS, Android and browser-extension access. Check the label for the access method you plan to use.

Does it cover keyword research and report exports?

Compare the keyword research and report export fields when campaign planning or client reporting is part of your workflow.

Questions

What is PPC software?

PPC software covers paid-ad tasks including keyword research, bid automation, report exports, managed ad accounts and conversion tracking.

Which PPC tools have free plans?

GetChannel, Google Keyword Planner, Helium 10, Microsoft Advertising and SellerApp are among the entries marked with free plans.

How much does PPC software cost?

Listings range from free plans to paid pricing such as $75 per month for ReportGarden and $99 per month for Helium 10 or SellerApp. Quartile gives pricing only on request.

Does the PPC software list include open-source tools?

The open-source mark is not selected for the tools shown on this board.

Which platforms are covered?

Access labels on the board cover web, API, iOS, Android and browser extensions.

How are PPC tools scored?

A signal score out of 10 uses published signals for usage, public API access, documentation depth, open-source code and a free tier.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure