Apple Search Ads

searchads.apple.com · checked 14 Nov 2026

#12 · PPC Software

Visit searchads.apple.com ↗ Alternatives Apple Search Ads vs Teikametrics

How it plugs in

—Public API

NoOpen source

NoFree tier

Signal on PPC Software4.9#12 of 16

Apple Ads helps advertisers promote apps and drive downloads on the App Store.

Pricing

Apple Ads AdvancedCost-per-tap; advertiser sets maximum tap price; no budget maximum stated. · Unlimited monthly budget · Unlimited appsFree
Apple Ads BasicCost-per-install; advertiser sets install cost. · Up to $10,000 (U.S.) per app, per month · Up to 50 appsFree

As ads.apple.com lists them, checked 14 Nov 2026.

Near it

All alternatives →

Runs on

Web
Windows
Mac
Linux
iOS
Android

Facts

Website: searchads.apple.com
Price: Not published
Free trial: Not stated
Attribution: The Attribution API measures downloads and redownloads resulting from Apple Ads campaigns.
Availability limit: Product page ads are unavailable in mainland China; placements also have country- and policy-dependent eligibility.
Campaign controls: Advanced supports keyword selection, automated Maximize Conversions bidding, custom product pages, and campaign-level daily budgets.
Eligibility: Advertised app metadata and custom product page assets must be approved for advertising before ads can run.
Integrations: Campaign management and attribution APIs enable programmatic campaign management, reporting, and download attribution.
Measurement: Campaign dashboards and snapshots report metrics including impressions, installs, and average cost per acquisition.
Placements: Advanced offers ads on the Today tab, Search tab, search results, and other apps’ product pages.
Privacy: Apple says its ad technology is designed to perform while respecting user privacy.
Recommendations: The platform provides keyword, bid, and daily budget suggestions.

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