Marketing·Standings
Compare Social Media Marketing Software
Social media marketing tools help plan and manage work across social channels. This board lets you compare supported channels, a social inbox, content approvals, social listening, reporting, and included team seats.
Compare free-plan and paid-from details, then check whether a tool runs where you need it: web, iOS, Android, as an API, or as a browser extension. The signal score is out of 10; API, open-source, and free-tier marks indicate whether those options are listed.
- 33 platforms
- 2 with a public API on this page
- 10 with a free tier
- Checked 28 Sept 2026
- 1 I
Iconosquareiconosquare.comIconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening.
- 2 P
Planableplanable.ioPlanable is a collaboration-first social-media and marketing-content platform for creating, reviewing, approving, scheduling, publishing, engaging and…
- 3 M
Metricoolmetricool.com - 4 ZS
Zoho Socialzoho.comSocial media management for web and mobile, with a free plan and support for up to 12 accounts.
- 5 SC
Social Champsocialchamp.comSocial media management with a free plan, mobile apps, browser extension, and an inbox for messages.
- 6 CCoSchedulecoschedule.com
- 7 A
Agorapulseagorapulse.com - 8 RIRival IQrivaliq.com
Social analytics, competitor comparisons, alerts, and reports for Instagram, Facebook, X, YouTube, and TikTok.
- 9 L
Loomlyloomly.comLoomly is a collaborative social-media management platform covering content ideation, creation, approval, publishing and performance analysis.
- 10 S
SocialBeesocialbee.comA social media manager available in a browser and on iOS and Android.
- 11 S
SocialPilotsocialpilot.coSocial media management for web and mobile, with an API, browser extension, and 14-day trial.
- 12 L
Laterlater.com - 13 SS
Sprout Socialsproutsocial.comSocial media management for iOS and Android, with support for networks including WhatsApp and Bluesky.
- 14 P
Publerpubler.comSocial media scheduling for web, iOS, and Android, with a free plan and support for many networks.
- 15 H
Hootsuitehootsuite.com - 16 A
Awarioawario.com - 17 EEmplifiemplifi.io
Emplifi Fuel is an enterprise platform combining social marketing, social commerce and social customer care under one AI intelligence layer.
- 18 OOktopostoktopost.com
Oktopost is a B2B social platform combining publishing, employee advocacy, social listening, analytics and CRM-connected pipeline measurement.
- 19 KCKhoros Communitieskhoros.com
Khoros Communities provides a brand-owned space where customers can engage, self-serve, collaborate, and educate one another.
- 20 T
Tailwindtailwindapp.comA web-based social media tool with a free plan for Pinterest, Instagram, and Facebook.
- 21 SS
Sked Socialskedsocial.comSocial media management for web, iOS, and Android, with plans for one social account.
- 22 C
ContentStudiocontentstudio.io - 23 N
Nuelinknuelink.com - 24 K
Kontentinokontentino.com - 25 N
NapoleonCatnapoleoncat.com
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Check supported channels
Start with the social channels your team needs to manage. Compare the supported-channels details, and confirm they fit your existing workflow before choosing a tool.
Match the team workflow
A social inbox can bring social conversations into one place. Content approvals can help teams review posts before they go out; compare these features with the way your team handles work.
Choose the reporting you need
Compare reporting level and social listening to see whether the listed capabilities suit your monitoring and reporting needs. The comparison fields make it easier to check these alongside channel support.
Check price and access
Compare whether a free plan or trial is listed and review the paid-from details. Check included team seats against your team's needs, and confirm the platform options you rely on.
Questions
What should I compare when choosing social media marketing software?
Compare supported channels, social inbox, content approvals, social listening, reporting level, included team seats, price, and the platforms you need.
What does the signal score mean?
It is a score out of 10 based on maker-published information about usage, public API access, documentation depth, open-source code, and a free tier.
How can I tell if a tool has a free plan or trial?
Check the free-plan and trial details in the listing. A free plan and a free trial are separate offers.
What platforms should I check?
The board compares web, iOS, Android, API, and browser-extension availability. Check the listing for the options that fit your setup.
Does the API mark mean the tool is open source?
No. A public API and open-source code are separate signals, so check both marks independently.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure