Analytics & Data·Standings
Website Analytics Tools Compared
Website analytics tools show how people use a site; choose by the platforms you need and the tracking features you require.
Use the signal score out of 10 as a quick comparison. Review the API, open-source and free-tier indicators, then weigh cost, limits, retention and privacy controls.
- 32 platforms
- 20 with a public API on this page
- 23 with a free tier
- Checked 28 Sept 2026
- 1 H
Heapheap.ioFreemium analytics for Android, iOS, macOS, web apps, and APIs.
- 2 P
PostHogposthog.comEvent tracking for web, mobile, and desktop, with API access, self-hosting, and a free plan.
- 3 C
Contentsquarecontentsquare.comFreemium analytics for Android, iOS, web, extensions, and APIs with event tracking.
- 4 A
Amplitudeamplitude.comFreemium product analytics for Android, iOS, web, extensions, self-hosting, and APIs.
- 5 M
Mixpanelmixpanel.comFreemium product analytics for Android, iOS, web, extensions, and APIs.
- 6 C
Clickyclicky.comFreemium analytics for apps, websites, extensions, and APIs with events and conversion funnels.
- 7 SA
Simple Analyticssimpleanalytics.comEvent tracking for web, iOS, and macOS, plus API and extension access; free plan and 14-day trial.
- 8 S
Statcounterstatcounter.comVisitor session recordings on web, mobile, Windows, and API; free plan, with paid plans from €9 monthly.
- 9 U
Umamiumami.isWeb, Linux, API, and self-hosted analytics for events and funnels; includes no-cost access and a 14-day trial.
- 10 A
Ackeeackee.electerious.comFree, self-hosted web analytics with event tracking and an API.
- 11 IA
Independent Analyticsindependentwp.comFreemium, self-hosted web analytics with an API and unlimited data retention.
- 12 CW
Cloudflare Web Analyticscloudflare.comFree web analytics with an API and extended data retention, without event tracking.
- 13 VA
Visitor Analytics (TWIPLA)twipla.comAn API visitor analytics service with a monthly allowance of 400 visitors; annual billing starts at $2.39 monthly.
- 14 M
Matomomatomo.orgFreemium analytics available by API or self-hosting, with funnels for conversions.
- 15 AA
Adobe Analyticsbusiness.adobe.comPaid analytics for Android, iOS, web, extensions, and API connections; free trial offered.
- 16 GA
Google Analyticsmarketingplatform.google.comFreemium API analytics covering events, funnels, ecommerce, and limited retention.
- 17 M
Microanalyticsmicroanalytics.ioFreemium cookie-free web analytics with goals, custom events, traffic sources, and an API.
- 18 GA
GoSquared Analyticsgosquared.comWeb analytics with a free plan, paid options, an API, and event data.
- 19 PA
Plausible Analyticsplausible.ioAn API tool for tracking site events and funnels, starting at $9 monthly with a 30-day trial.
- 20 MC
Microsoft Clarityclarity.microsoft.comFree Android, iOS, and browser extension analytics with mobile capture and 30-day storage.
- 21 MMouseflowmouseflow.com
Website session analysis available on the web, through an API, and as an extension; free plan included.
- 22 CE
Crazy Eggcrazyegg.comFreemium web and API analytics; paid plans start at $29 monthly with a 30-day trial.
- 23 KAKoko Analyticskokoanalytics.com
Freemium WordPress analytics plugin with event and ecommerce tracking.
- 24 WW3Counterw3counter.com
Web statistics and visitor reports for sites and blogs, with no-cost access and subscriptions from $5 monthly.
- 25 N
Netlifynetlify.comA web and API service for publishing sites, starting at no cost; subscriptions begin at $9 monthly.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Which platforms does it need to run on?
Choose a tool that lists the platform you need. Across the board, options include API, web, iOS, Android, browser extensions and self-hosting.
An API can connect analytics with other software, while self-hosting lets the analytics service run on your own setup.
What pricing model fits the budget?
Start with a free plan or free trial when you need to evaluate a tool before paying. Pricing on the board includes free, freemium and paid models.
Ackee and Cloudflare Web Analytics show free-plan availability. Clicky offers a free plan, a 21-day trial and paid service starting at $9.99 per month. Google Analytics has a free plan, while Adobe Marketing Campaign Analytics gives pricing on request.
Which analytics features should be compared?
Look at event tracking, session replay and conversion funnels in light of how you measure visitor activity.
Before settling on a tool, review its monthly visit allowance, retention period and privacy settings. These details affect how much activity you can keep and how visitor data is handled.
Do you need an API or open-source code?
Use the API mark when the analytics data must connect to another application. Use the open-source mark to check whether the code and licence meet your requirements.
The board also shows a free-tier mark, which helps separate tools that can be tried without an initial paid plan.
Questions
What does a website analytics tool do?
It measures how people use a website, including events, sessions and conversions.
Which website analytics tools have a free plan?
Free plans are listed for Ackee, Cloudflare Web Analytics, Clicky and Google Analytics.
Does Clicky have a free trial?
Clicky's listed terms include a 21-day trial, a free plan and paid service starting at $9.99 per month.
Can website analytics run through an API?
Yes. API is a platform shown on the board, and the API mark identifies tools that publish one.
What website analytics features should I compare?
Consider event tracking, session replay and conversion funnels, along with monthly visit limits, data retention and privacy controls.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure