AdRoll

Input—per 1M tokens

Output—per 1M tokens

Context—tokens

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About

AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can target the open web and Facebook, Instagram, TikTok, LinkedIn and Pinterest, using display, native, video and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal details such as names, phone numbers, addresses or birth dates. Its product page says competitor targeting and website-level audiences are not offered. Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Google Ads, Salesforce, HubSpot and Google Analytics. Reporting features include real-time campaign metrics, campaign reports, exportable reports and reporting APIs. Support listings include written and video resources and live agent support by email and phone. Social Ads is self-service only and lacks onboarding, account management and optimization-team support. AdRoll is a division of NextRoll, Inc., headquartered in San Francisco. Its Account-Based Retargeting plan has no fee to get started; other listed offerings have pricing on request or pay-as-you-go terms.

Who it is for

AdRoll may suit teams managing advertising across social and open-web channels that need cross-channel automation, reporting and integrations. Teams considering Social Ads should be comfortable with a self-service feature without onboarding, account management or optimization-team support.

What is good

Campaigns span social channels and the open web
Formats include display, native, video and social
BidIQ optimizes bids in real time
Reporting includes exportable reports and reporting APIs
Live agent support by email and phone is listed

What to know first

Competitor targeting and website-level audiences are unavailable
Social Ads is self-service only
Product does not currently support SSO

Verdict

AdRoll combines cross-channel campaign coordination with automated bidding and reporting features. Its audience-targeting exclusions and self-service-only Social Ads support are important fit constraints.

Compared on social media advertising software

Free plan: Noadroll.com

Facts

Product: AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform.adroll.com · 30 Sept 2026
Channels: The platform targets across the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest.adroll.com · 30 Sept 2026
Campaign formats: Campaigns can span display, native, video, and social advertising.adroll.com · 30 Sept 2026
Automation and optimization: Automation Builder coordinates campaigns across channels, while BidIQ uses AI for real-time bid optimization.adroll.com · 30 Sept 2026
Audience privacy: AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth.adroll.com · 30 Sept 2026
Audience limits: The product page says competitor targeting and website-level audiences are not offered.adroll.com · 30 Sept 2026
Integrations: Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics.adroll.com · 30 Sept 2026
Reporting: The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs.adroll.com · 30 Sept 2026
Support: The pricing page lists written and video resources plus live agent support by email and phone.adroll.com · 30 Sept 2026
Social ads limitation: Social Ads is listed as a self-service-only feature and is not supported by onboarding, account management, or optimization teams.adroll.com · 30 Sept 2026
Pricing model: AdRoll says it has no minimum spend for Ads package campaigns and prices advertising dynamically by CPM, with cost varying according to demand.adroll.com · 30 Sept 2026
Security certification: NextRoll’s Trust Center says it completed an initial SOC 2 Type 2 audit in August 2020 and continues annual certification; reports are available to customers and prospects under NDA on request.nextroll.com · 30 Sept 2026
Authentication: NextRoll says its product does not currently support SSO, while web app MFA is available through SMS or an authenticator app.nextroll.com · 30 Sept 2026
Company identity: AdRoll is a division of NextRoll, Inc. and is headquartered in San Francisco.adroll.com · 30 Sept 2026