Inrō
Ranked in Messenger Marketing Software ·Free plan· paid from €12.99/mo
About
Inrō is an Instagram-first DM automation and AI Agent platform for turning comments, story replies, mentions, and direct messages into qualified conversations and sales. Its AI Agent can answer questions, qualify leads, recommend offers, send booking or checkout links, and follow up in a brand’s tone. Scenarios start from Instagram activity, referral links, or other events, then send messages, share links, collect data, or hand off to AI. Campaigns support scheduled targeted broadcasts and multi-step messages to selected contacts. The platform also creates, schedules, and publishes Instagram posts, reels, and stories with captions, tags, locations, alt text, and reel covers. Integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API, and Meta Pixel, with more through Make. A versioned REST API, webhooks, and MCP server support managing contacts, automations, campaigns, the AI Agent, and publishing. REST limits are 20 requests per second, 1,000 per minute, 10,000 per hour, and 100,000 per day per organization; the API cannot read inbox history. Inrō says it uses Meta’s official Instagram API and is GDPR compliant. Plans include a free option, Pro from €12.99/month, a 14-day trial, and managed accounts from €299/month.
Who it is for
Inrō is aimed at direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants, and agencies using Instagram for customer conversations. Teams needing API or MCP access can consider Pro, which includes both.
What is good
- Automates Instagram comments, replies, mentions, and DMs
- AI Agent qualifies leads and sends booking or checkout links
- Schedules broadcasts and multi-step campaigns
- Offers REST API, webhooks, and MCP server
- Free plan and 14-day trial
What to know first
- REST API cannot read inbox history
- Free plan limits active contacts, automations, and campaigns
- API has per-organization request limits
Verdict
Inrō brings Instagram messaging automation, AI-led responses, campaign tools, and publishing into one platform. Check the free plan’s usage limits and the REST API’s inbox-history restriction against your workflow.
Compared on messenger marketing software
- Free plan
- Yesinro.social
- Channel support
- Instagram Direct Messages, comments, Stories, mentions, and adsinro.social
- Automated workflows
- Yesinro.social
- Broadcast campaigns
- Yesinro.social
- Contact limit
- 500 contactsinro.social
- Lead capture
- Yesinro.social
- Analytics level
- advancedinro.social
Facts
- Product
- Inrō is an Instagram-first DM automation and AI Agent platform that turns comments, story replies, mentions and DMs into qualified conversations and sales.inro.social · 1 Oct 2026
- AI Agent
- The conversational AI Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in the brand’s tone of voice.inro.social · 1 Oct 2026
- Scenarios
- Scenarios can trigger from comments, story replies, DMs, referral links and other events, then run automated actions such as messages, links, data collection or AI handoff.help.inro.social · 1 Oct 2026
- Campaigns
- Campaigns send scheduled, targeted broadcast-style DMs or multi-step sequences to selected contacts.help.inro.social · 1 Oct 2026
- Content publishing
- Inrō creates, schedules and publishes Instagram posts, reels and stories, including captions, tags, locations, alt text and reel covers.inro.social · 1 Oct 2026
- Integrations
- Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel, with thousands more through Make.inro.social · 1 Oct 2026
- API and MCP
- Inrō provides a versioned public REST API, webhooks and an MCP server that lets assistants such as Claude or ChatGPT manage contacts, automations, campaigns, the AI Agent and content publishing.inro.social · 1 Oct 2026
- API limits
- The REST API allows 20 requests per second, 1,000 per minute, 10,000 per hour and 100,000 per day per organization, and it cannot read inbox history.inro.social · 1 Oct 2026
- Security
- Inrō is a Meta Tech Provider and runs on Meta’s official Instagram API rather than unofficial browser automation.inro.social · 1 Oct 2026
- Compliance
- Inrō states that it is GDPR compliant, retains customer data for 24 months, isolates organization data with row-level security, encrypts OAuth tokens and integration keys at rest, and supports export and deletion.inro.social · 1 Oct 2026
- Support
- The support email listed by Inrō is [email protected].inro.social · 1 Oct 2026
- Audience
- Inrō is built for direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants and agencies.inro.social · 1 Oct 2026
- Web app
- Inrō is web-based, runs in any browser and has nothing to download or install.inro.social · 1 Oct 2026
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Sources
- inro.social/ai-info· checked 1 Oct 2026
- help.inro.social/en/articles/9420267-welcome-to-inro-wha· checked 1 Oct 2026
- inro.social/product/api· checked 1 Oct 2026



