Yotpo Loyalty
Ranked in Loyalty Program Software ·Free plan· paid from $199/mo
About
Yotpo Loyalty gives ecommerce brands tools to create rewards and referral programs aimed at repeat engagement. Merchants can configure more than 25 earning rules, adjusting points, multipliers, and eligibility. Rewards can include cash or percentage discounts, free products, donations, custom experiences, and exclusive access. Loyalty tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits set for each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though feature availability varies by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; Shopify POS and webhook-based custom workflows are also listed. The Free plan is $0 per month and includes a basic points campaign, referrals, awareness tools, and Support Center tutorials. Pro starts at $199 per month, covering the first 500 monthly orders before per-order rates apply. Premium and Enterprise use custom quotes. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.
Who it is for
It suits ecommerce brands building rewards and referrals across supported commerce platforms, from direct-to-consumer companies to large retailers. Teams should account for platform-specific feature variation and order-based Pro pricing.
What is good
- More than 25 configurable earning rules
- Rewards include discounts, products, donations, and access
- Tiers can reflect several customer behaviors
- API and webhook workflows are listed
- Free plan includes points and referrals
What to know first
- Some features vary by ecommerce platform
- Pro adds per-order rates above 500 monthly orders
- Premium and Enterprise pricing requires a custom quote
Verdict
Yotpo Loyalty offers configurable earning rules, reward types, and tier structures for ecommerce loyalty programs. Check platform coverage and order-based pricing against the intended deployment before selecting a plan.
Compared on loyalty program software
Facts
- Purpose
- Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs intended to drive retention, revenue, and repeat engagement.yotpo.com · 30 Sept 2026
- Earning rules
- The product supports 25+ out-of-the-box earning rules and lets merchants customize points, multipliers, and eligibility.yotpo.com · 30 Sept 2026
- Rewards
- Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access.yotpo.com · 30 Sept 2026
- Tiers
- Loyalty tiers can be based on spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier.yotpo.com · 30 Sept 2026
- Ecommerce platforms
- Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported; some features vary by platform.support.yotpo.com · 30 Sept 2026
- Integrations
- The pricing page names Klaviyo, Recharge, and ShoppingGives as integrations, and also mentions Shopify POS and custom workflows via webhooks.yotpo.com · 30 Sept 2026
- Security
- Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.yotpo.com · 30 Sept 2026
- Support
- The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials.yotpo.com · 30 Sept 2026
- Scale pricing
- Pro's $199 monthly subscription covers the first 500 orders per month, with per-order rates above that and custom quotes for Premium and Enterprise.yotpo.com · 30 Sept 2026
- Who it serves
- Yotpo describes its business as serving ecommerce brands ranging from fast-growing direct-to-consumer companies to large retailers.yotpo.com · 30 Sept 2026
Company
- Founded
- 2011yotpo.com · 23 Sept 2026
- Headquarters
- Israelyotpo.com · 23 Sept 2026
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Where it ranks on Inferse
Sources
- yotpo.com/platform/loyalty/· checked 30 Sept 2026
- yotpo.com/platform/loyalty/customizable-loyalty/· checked 30 Sept 2026
- yotpo.com/platform/loyalty/rewards/· checked 30 Sept 2026
- yotpo.com/platform/loyalty/loyalty-tiers/· checked 30 Sept 2026
- support.yotpo.com/docs/supported-platforms-for-loyalty-re· checked 30 Sept 2026
- yotpo.com/pricing/loyalty/· checked 30 Sept 2026
- yotpo.com/security/· checked 30 Sept 2026
- yotpo.com/about/· checked 30 Sept 2026