As stated by the recent study conducted by Strategy Analytics, smartphone shipments increased 19% by the year to get hold of 31 million units in India throughout the second quarter of 2016. Android turned secured 97% Indian smartphone market share and maintained the first position in India.
“Total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016. India is currently the world’s third largest smartphone market, after China and the US,” said Rajeev Nair, Senior Analyst at Strategy Analytics.
“India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers, and operators,” Nair added.
The study found out that 29.8 million Android smartphones were sold in India in Q2 2016, growing an impressive 28 percent year-over-year compared to 23.2 million units from Q2 2015. Android kept the first position intact across the country with the highest percent of operating system share for the quarter, up from last year’s 90 percent.
As the matter fo fact, Android evidently rules the Indian smartphone market and looks in a pretty prominent position, thanks to its broad portfolio consisting of several hardware partners and distribution channels in addition to some of the comprehensive Internet and cloud services like Gmail and Drive.
Meanwhile, Apple iOS got knocked down at 35 percent market share annually. However, the company managed to sell 0.8 million smartphones in India in the second quarter of 2016. Cupertino giant’s smartphone market share has decreased from 4 percent to merely 2 percent in India.
Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future,” said Woody Oh, Director at Strategy Analytics.