Best Customer Data Platforms in 2026
Updated
In short: Hightouch is ranked #1 of 54 as of 4 October 2026, ahead of Lytics and RudderStack Customer Data Platform. The best-ranked option with a free plan is Lytics. The lowest first paid tier on this page is D&B Hoovers at $44.08/mo.
Customer data platforms help teams bring information from multiple sources together and make it usable across audiences and connected systems. Compared on data ingestion and source connectors, the entries also show destination connectors and audience activation. Identity resolution and real-time profiles offer further points to assess when considering how customer records are connected and maintained. RudderStack Customer Data Platform, Tracardi and Lytics lead the ranked entries, followed by Tealium AudienceStream CDP and CustomerLabs CDP. Compare free-plan availability and paid-from pricing, too, and consider whether the listed connections and profile capabilities match the sources and destinations in your stack.
54 customer data platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Real-time profiles | |
|---|---|---|---|---|---|---|---|---|
| 1 | Hightouch | 7.3 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 2 | Lytics | 7.3 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 3 | RudderStack Customer Data Platform | 7.3 | RecognisedAPIDocumented | $265/mo | Yes | 265 /mo | Yes | View |
| 4 | Tracardi | 7.3 | RecognisedAPIDocumented | Free | Yes | — | Yes | View |
| 5 | Ometria | 7.0 | RecognisedAPIDocumented | — | — | — | — | View |
| 6 | Piano DMP | 6.9 | RecognisedAPIDocumented | — | — | — | — | View |
| 7 | Tealium AudienceStream CDP | 6.9 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 8 | Treasure AI Composable CDP | 6.9 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 9 | CleverTap | 6.8 | RecognisedAPIDocumented | $85/mo | No | — | — | View |
| 10 |  Manago AI (formerly SALESmanago) | 6.8 | RecognisedAPIDocumented | — | No | — | Yes | View |
| 11 |  Zeta CDP | 6.8 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 12 | CustomerLabs CDP | 6.7 | RecognisedAPIDocumented | $129/mo | No | 129 /mo | — | View |
| 13 | D&B Hoovers | 6.7 | RecognisedAPIDocumented | $44.08/mo | No | 49 /mo | — | View |
| 14 | Twilio Segment | 6.0 | RecognisedAPIDocumented | $120/mo | Yes | 120 /mo | Yes | View |
| 15 | BlueConic | 5.9 | RecognisedAPIDocumented | Free | — | — | Yes | View |
| 16 |  Oracle Fusion Cloud Marketing | 5.4 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 17 |  SAP Customer Data Platform | 5.4 | RecognisedAPIDocumented | — | No | 1.15 /mo | Yes | View |
| 18 | Adobe Real-Time CDP | 5.3 | RecognisedAPIDocumented | — | — | — | Yes | View |
| 19 |  Blueshift | 5.3 | RecognisedAPIDocumented | — | No | — | — | View |
| 20 | Bloomreach Engagement | 5.2 | RecognisedAPIDocumented | — | No | — | — | View |
| 21 | CaliberMind | 5.2 | RecognisedAPIDocumented | — | — | — | — | View |
| 22 |  Gleantap | 5.2 | RecognisedAPIDocumented | — | No | — | — | View |
| 23 | Insider One | 5.2 | RecognisedAPIDocumented | — | — | — | — | View |
| 24 | Mapp Customer Data Platform | 5.2 | RecognisedAPIDocumented | $3,050/mo | No | 3,050 /mo | Yes | View |
| 25 | MoEngage | 5.2 | RecognisedAPIDocumented | — | No | — | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer data platform is ranked first on Inferse?
Hightouch is ranked #1 of 54 with a score of 7.3. Lytics is second and RudderStack Customer Data Platform third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, D&B Hoovers has the lowest first paid tier we found: $44.08/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.