Ometria

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About

Ometria is ranked #8 of 131 in marketing automation software on Inferse, made by Ometria (London, United Kingdom). It runs on Android, API, iOS, Web.

Compared on marketing automation software

Unified shopper profiles: Yesometria.com
Loyalty programs: Yesometria.com
Campaign automation: advancedometria.com
Customer segmentation: advancedometria.com
POS integration: Yesometria.com
Ecommerce integration: Yesometria.com

Facts

Product: Ometria describes itself as a customer data and experience platform built for retail brands.ometria.com · 30 Sept 2026
Customer profiles: The platform consolidates customer profiles, resolves identities, and manages consent.ometria.com · 30 Sept 2026
Insights: Its listed capabilities include advanced segmentation, customer insight and analytics, predictive insight, and marketing reporting.ometria.com · 30 Sept 2026
Campaign orchestration: The platform lists real-time customer audiences, broadcast building, personalization and dynamic content, smart templates, and a cross-channel journey builder.ometria.com · 30 Sept 2026
Channels: Listed delivery channels include email, SMS, ads and retargeting, mobile push, website, direct mail, in-store and customer service, and customer loyalty.ometria.com · 30 Sept 2026
AI: Ometria says Architect AI powers a suite of specialist agents for personalization.ometria.com · 30 Sept 2026
Retail focus: Ometria says it is built exclusively for retail and describes its AI as trained on retail data.ometria.com · 30 Sept 2026
Integrations: Ometria lists connections including Google Ads, Facebook, Attentive, Freshdesk, Stylitics, Trustpilot, Yotpo, and Zendesk, with some other connections configured in Ometria’s backend or a third-party app.support.ometria.com · 30 Sept 2026
Mobile app integration: Ometria’s help page lists Android, iOS, and React Native SDKs for app integration and push notifications.support.ometria.com · 30 Sept 2026
Web personalization: Ometria’s web personalization can be delivered using JavaScript, a headless API, or a combination of both.docs.ometria.com · 30 Sept 2026
Integration constraint: Ometria says web personalization enablement and pricing require contacting a Customer Success Representative, and the offering is separate from website overlays and product recommendations.support.ometria.com · 30 Sept 2026
API security: Ometria’s help documentation says unused API keys should be revoked and created, viewed, and revoked keys can be reviewed in security audit logs.support.ometria.com · 30 Sept 2026
Support: The company directs prospective customers to book a demo and describes its team as retail experts.ometria.com · 30 Sept 2026
Company: Ometria says it was founded in 2013 and its about page lists 200 clients and 150 employees.ometria.com · 30 Sept 2026
Product focus: Ometria is a customer data and experience platform built exclusively for retail.ometria.com · 30 Sept 2026
Core capabilities: The platform combines customer data consolidation and insight with cross-channel experience delivery.ometria.com · 30 Sept 2026
CDP features: CDP features include dashboards, reports and a single customer view.support.ometria.com · 30 Sept 2026
Marketing channels: CXP supports broadcast and automated marketing through email, text messages and push notifications.support.ometria.com · 30 Sept 2026
Personalization: CXP includes dynamic coupon pools, product recommendations, email templates and data-powered campaign personalization.support.ometria.com · 30 Sept 2026
Additional partners: Ometria also works with Antavo, GiveX, LoyaltyLion, LoudCrowd, Mention Me, Movable Ink, Nosto, Wisepops, Yieldify and Zapier.support.ometria.com · 30 Sept 2026
Security certifications: Ometria states that its information security management system is certified to ISO/IEC 27001 and its privacy information management system to ISO 27701.ometria.com · 30 Sept 2026
Data protection: Ometria says personal data is processed only according to documented controller instructions and that clients are notified of breaches without undue delay.ometria.com · 30 Sept 2026
Support: Customers can submit support requests, use in-app chat when an agent is available, and call support during 09:00–18:00 UK/ET working hours.support.ometria.com · 30 Sept 2026
Shopify limitation: The Shopify Markets integration does not support parent/sub-market configurations, B2B setups or retail POS catalogs.support.ometria.com · 30 Sept 2026
Company scale: Ometria reports 200 clients, 150 employees and more than 250 million customer profiles.ometria.com · 30 Sept 2026
Audience: Ometria is intended for retail brands and retail marketing teams.ometria.com · 30 Sept 2026