Business Operations·Standings
Customer Relationship Management - Midmarket Software
Customer relationship management (CRM) tools help midmarket teams track customer relationships and sales; the choice turns on the sales and workflow features you need and whether the software fits your budget.
Use the signal score out of 10 as one comparison point. Check the API, open-source and free-tier marks, then compare free plans, starting paid prices, sales automation, pipelines, workflow automation, reporting and mobile apps.
- 27 platforms
- 4 with a public API on this page
- 11 with a free tier
- Checked 28 Sept 2026
- 1 OCOdoo CRModoo.com
A free, open-source CRM for web, mobile, desktop or self-hosted use, with AI features.
- 2 E
EspoCRMespocrm.comEspoCRM is a web CRM for managing people, companies, projects, opportunities and other business relationships.
- 3 S
SuiteCRMsuitecrm.comOpen-source CRM with a free plan, visual pipeline, web and Linux access, API, and self-hosting.
- 4 AAttioattio.com
A CRM for web, Mac, Android and iOS, with an API, browser extension and free plan.
- 5 BC
Bitrix24 CRMbitrix24.comA CRM with a free plan for web, mobile, desktop or self-hosted use; paid plans start at $49/mo annually.
- 6 CC
Capsule CRMcapsulecrm.comA CRM with a free plan, web and mobile apps, API and browser extension.
- 7 ZC
Zoho CRMzoho.comZoho CRM provides tools to increase leads, accelerate sales, and measure sales performance.
- 8 F
Freshsalesfreshworks.comFreshsales is an easy-to-use, AI-powered customer relationship management software solution built by Freshworks.
- 9 VC
Vtiger CRMvtiger.comCRM with a free plan, visual pipeline, and mobile apps for Android and iOS.
- 10 NNimblenimble.com
A paid CRM for web, desktop and mobile, with an API and browser extension; trial lasts 14 days.
- 11 P
Pipedrivepipedrive.comA paid CRM for web and mobile with an API and browser extension; a 14-day trial is available.
- 12 N
Nutshellnutshell.comCRM with web, mobile and API access; annual pricing from $13 per user monthly, plus trial.
- 13 PCPipeline CRMpipelinecrm.com
A paid CRM for web and mobile, with API and browser extension; annual plans start at $25 per user monthly.
- 14 MDMicrosoft Dynamics 365 Salesmicrosoft.com
Dynamics 365 Sales is a CRM solution that helps sales teams close deals and improve team productivity.
- 15 SSSalesforce Sales Cloudsalesforce.com
Sales CRM with a free plan, 30-day trial and paid access costing $25/user/month or more.
- 16 ICInsightly CRMinsightly.com
A CRM with visual sales tracking, email sync and AI, available on web and mobile.
- 17 KFKommo (formerly amoCRM)kommo.com
A paid CRM with visual sales tracking, email sync and marketing automation, from $25 per user monthly.
- 18 C
Closeclose.comPaid sales app for Android and iOS, from $9 per user monthly on annual plans; 14-day trial.
- 19 CS
Creatio Salescreatio.comA sales platform for leads, forecasts, orders and AI agents, available on web, mobile and self-hosted.
- 20 MC
monday CRMmonday.com - 21 SSalesflaresalesflare.com
Sales CRM offering a visual pipeline plus connected email and marketing tools; annual billing is $29/user/month.
- 22 ON
Oracle NetSuitenetsuite.comNetSuite ERP is an AI-powered cloud business management solution that automates core processes and provides real-time visibility into operational and financial…
- 23 SCSage CRMsage.com
CRM software with web, Windows, Android, iOS, API and self-hosted options; pricing is on request.
- 24 CC
Copper CRMcopper.comCRM with visual deal tracking for web, iOS and Android, from $23 per user monthly annually.
- 25 HMHubSpot Meetingshubspot.com
A free meeting scheduler for web, Android and iOS.
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How to choose
Which sales work should the CRM handle?
Choose based on whether you need sales automation, sales pipelines, or both.
Compare how the products describe these features and focus on the tasks your team needs to manage.
Does it support the workflows we need?
Compare workflow automation to see whether a product can support the processes your team wants to manage.
Sales automation and workflow automation are separate comparison points, so check both if you need them.
How much reporting detail do we need?
Use reporting depth as a comparison point and match it to the level of detail your team needs to review.
Can we start with a free plan or trial?
Check the free-plan mark and paid starting price to understand the listed cost options.
A free plan and a free trial are different: a trial provides temporary access, while a free plan is a no-cost plan. Confirm the terms before choosing.
Where does the CRM need to run?
Compare platform support for web, Android, iOS, API, browser extension and self-hosted use against the way your team needs to access the CRM.
If connecting the CRM with other software matters, check its public API mark and confirm the connections you need.
Questions
What should I compare when choosing midmarket CRM software?
Compare free plans and paid starting prices, sales and workflow automation, pipelines, reporting depth, mobile apps and the platforms you need.
What does the CRM signal score mean?
It is a score out of 10 based on maker-published information about usage, a public API, documentation depth, open-source code and a free tier.
How is a CRM free plan different from a free trial?
A free plan is a no-cost plan; a free trial provides temporary access. Check the product's terms for details.
Why should I check a CRM's API mark?
A public API can matter when you need software to connect with other apps. Confirm that it supports the connections your team needs.
Can I use CRM software on a phone?
Compare the Android and iOS platform marks and check the product details for the mobile access your team needs.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure