Business Operations·Standings
Customer Relationship Management Software for Small Business
This board covers customer relationship management (CRM) software for small businesses: tools for keeping track of customers and sales work. Compare the features that matter to your process, including sales pipelines, workflow automation, email marketing, lead scoring, sales forecasting, and contact limits.
Read the signal score out of 10 alongside the marks for a public API, open-source code, and a free tier. Platform availability can also help narrow your options if you need Android, iOS, web, Windows, or an extension.
- 33 platforms
- 5 with a public API on this page
- 14 with a free tier
- Checked 28 Sept 2026
- 1 E
EspoCRMespocrm.comOpen-source customer management software with a free plan and self-hosting option.
- 2 S
SuiteCRMsuitecrm.comOpen-source CRM with visual pipeline, API, Linux and self-hosted web access; free plan, paid from £50/month.
- 3 BC
Bitrix24 CRMbitrix24.comCustomer management software with a free plan and web, desktop, and mobile apps.
- 4 ACAgile CRMagilecrm.com
Agile CRM combines sales, marketing and customer-service automation in one cloud SaaS platform aimed at small and growing businesses.
- 5 CC
Capsule CRMcapsulecrm.comCustomer management software with a free plan, API access, and browser extension.
- 6 ZC
Zoho CRMzoho.comZoho CRM provides tools to increase leads, accelerate sales, and measure sales performance.
- 7 F
Freshsalesfreshworks.comCustomer management tool offering API access, a free tier, and paid service starting at $9 per user monthly.
- 8 BB
Bigin by Zoho CRMbigin.comCustomer management software with a free plan and visual sales pipeline.
- 9 VC
Vtiger CRMvtiger.com - 10 HC
HubSpot CRMhubspot.com - 11 NNimblenimble.com
Customer management software for web, mobile, and desktop, with a 14-day trial.
- 12 SC
SuperOffice CRMsuperoffice.comCRM for web, Windows, Android, iOS and self-hosted setups with visual sales pipeline; free trial.
- 13 E
EngageBayengagebay.comCustomer management tool offering a visual sales pipeline and a free plan.
- 14 P
Pipedrivepipedrive.comA CRM for web and mobile with an API and extensions; paid access is available after a trial.
- 15 N
Nutshellnutshell.comCRM with web, Android, iOS, API and extension access; from $13/user/month annually, with 14-day trial.
- 16 PCPipeline CRMpipelinecrm.com
CRM on web, Android and iOS with API and extension support; from $25/user/month annually, 14-day trial.
- 17 LALess Annoying CRMlessannoyingcrm.com
Customer management software for web and mobile, from $15 per user monthly.
- 18 SSSalesforce Sales Cloudsalesforce.com
A CRM with a free option and extensions; paid access starts at $25 per user monthly.
- 19 ICInsightly CRMinsightly.com
Insightly CRM helps businesses manage customer relationships, leads, sales pipelines, and reports.
- 20 KFKommo (formerly amoCRM)kommo.com
Customer management software with email sync and marketing automation, from $25 per user monthly.
- 21 C
Closeclose.com - 22 NI
noCRM.ionocrm.ioCustomer management software with API access, from $13 per user monthly with annual billing.
- 23 S
Streakstreak.comA web and mobile CRM with visual sales tracking, a free option and paid access from $49 per user monthly, billed yearly.
- 24 KC
Kylas CRMkylas.io - 25 A
Act!act.comCustomer management software for web and mobile, from $30 per user monthly with annual billing.
Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise
How to choose
Match the tool to your sales process
Compare sales pipeline and forecasting features with the way you track prospects and expected sales. Lead scoring can help sort leads by priority; check whether that fits how your team decides whom to contact.
Check automation and email tools
Workflow automation can handle repeat steps in a process, while email marketing supports customer outreach. Review these features against the tasks you want the software to support.
Look at contact limits and price
Compare contact limits with the number of records you expect to manage. Check the free-plan and paid-from details to understand the cost options before choosing.
Check access and connections
Confirm that the software runs on the platforms you use, such as Android, iOS, web, or Windows. If you need an API, open-source code, or a free tier, use those marks as a starting point and verify the details that matter to your setup.
Questions
What does CRM software do for a small business?
It helps manage customer relationships and sales work. Compare tools by sales pipelines, automation, email marketing, lead scoring, forecasting, and contact limits.
What does the signal score mean?
It is a score out of 10 based on published signals: usage, a public API, documentation depth, open-source code, and a free tier.
How can I tell whether a tool has a free option?
Check the free-tier mark and the free-plan details. A free plan and a free trial are different options, so confirm which applies.
Why check for an API or open-source code?
A public API can be relevant when connecting software. Open-source code matters if you need to review or change the code; check the tool's licence.
Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure