Best Sales Force Automation Software in 2026
Updated
In short: Zoho CRM is ranked #1 of 41 as of 28 September 2026, ahead of Freshsales and SuiteCRM. The best-ranked option with a free plan is Freshsales. The lowest first paid tier on this page is Bigin by Zoho CRM at $0.58/mo.
Sales force automation tools help you organize customer relationships and the work that moves opportunities through a sales process. Compare lead and contact management with pipeline management, forecasting, and custom reports to see how each option covers day-to-day tracking and planning. Workflow automation and mobile app support matter when processes need to travel across tasks and devices; free plans and paid-from pricing add a cost lens. The ranked entries open with Zoho CRM, Freshsales, and Odoo CRM, followed by SuiteCRM and Salesforce Sales Cloud. Use the stated criteria to weigh the tools against your team’s existing sales workflow, reporting needs, and budget.
41 sales force automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | Platform | Score | Why | From | Free plan | Paid from | Lead & contact management | |
|---|---|---|---|---|---|---|---|---|
| 1 | Zoho CRM | 7.4 | RecognisedAPIDocumented | $14/mo | Yes | 14 /user/mo | — | View |
| 2 | Freshsales | 7.3 | RecognisedAPIDocumented | $0.75/mo | Yes | 9 /user/mo | — | View |
| 3 | SuiteCRM | 6.6 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 4 | EspoCRM | 6.5 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 5 | Horilla | 6.5 | RecognisedAPIDocumented | $7/mo | Yes | 7 /user/mo | — | View |
| 6 |  Odoo CRM | 6.5 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 7 | Codext CRM | 6.4 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 8 | Frappe CRM | 6.4 | RecognisedAPIDocumented | $5/mo | Yes | — | — | View |
| 9 |  Salesforce Sales Cloud | 5.9 | RecognisedAPIDocumented | $25/mo | Yes | 25 /user/mo | — | View |
| 10 | Vtiger CRM | 5.9 | RecognisedAPIDocumented | $12/mo | Yes | 12 /user/mo | — | View |
| 11 | Bigin by Zoho CRM | 5.8 | RecognisedAPIDocumented | $0.58/mo | Yes | 7 /user/mo | — | View |
| 12 | Membrain | 5.8 | RecognisedAPIDocumented | $12/mo | Yes | 49 /user/mo | — | View |
| 13 |  Attio | 5.7 | RecognisedAPIDocumented | $44/mo | Yes | — | — | View |
| 14 | Capsule CRM | 5.7 | RecognisedAPIDocumented | Free | Yes | — | — | View |
| 15 | Fireberry | 5.7 | RecognisedAPIDocumented | $3.75/mo | Yes | 45 /user/mo | — | View |
| 16 | Kylas CRM | 5.7 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 17 | Streak | 5.7 | RecognisedAPIDocumented | $59/mo | Yes | 49 /user/mo | — | View |
| 18 | Teamgate | 5.7 | RecognisedAPIDocumented | — | Yes | — | — | View |
| 19 | Workbooks | 5.7 | RecognisedAPIDocumented | $47/mo | Yes | 47 /user/mo | — | View |
| 20 | Bitrix24 CRM | 5.6 | RecognisedAPIDocumented | $69/mo | Yes | — | — | View |
| 21 | ActiveCampaign | 5.3 | RecognisedAPIDocumented | — | No | — | — | View |
| 22 | Close | 5.3 | RecognisedAPIDocumented | $9/mo | No | 9 /user/mo | — | View |
| 23 |  Maximizer CRM | 5.2 | RecognisedAPIDocumented | $65/mo | No | 65 /user/mo | — | View |
| 24 | Nutshell | 5.2 | RecognisedAPIDocumented | $13/mo | No | 13 /user/mo | — | View |
| 25 | Sage 200 | 5.2 | RecognisedAPIDocumented | — | — | — | — | View |
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which sales force automation software is ranked first on Inferse?
Zoho CRM is ranked #1 of 41 with a score of 7.4. Freshsales is second and SuiteCRM third.
How many of these have a free plan?
14 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Bigin by Zoho CRM has the lowest first paid tier we found: $0.58/mo.
How is this list ranked?
Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it. Paid placements never change a rank.