Overview

ActiveProspect is a lead operations platform for organizations that need to control how lead records are qualified, documented, and delivered. It is best suited to teams managing lead programs across multiple sources, with compliance and routing needs alongside acquisition. Its strength is the combination of real-time workflow controls, consent records, and suppression checks; its tiered commercial terms make the buying model an important part of the decision.

Founded in 2004 and based in Austin, Texas, ActiveProspect reports 3k+ customers, 55k+ publishers certifying leads, and 1 billion leads certified annually. It serves buyers, sellers, originators, compliance and legal teams, marketers, data and intelligence teams, and technology groups.

Lead sources can connect over HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. The platform offers over 500 integrations and add-ons. Its LeadsBridge product syncs lead data and audiences with Facebook, LinkedIn, and Google, and supports online-to-offline tracking. See Lead Management Software and Lead Generation Software for adjacent categories.

Key features

Lead optimization and orchestration: LeadConduit captures, enhances, filters, delivers, and reports on leads with real-time control. ActiveProspect validates and routes leads between sources and revenue systems in real time, making it relevant where lead handling needs to be governed end to end rather than passed through as a raw record.
Consent documentation: TrustedForm documents consumer consent to help with regulations such as the TCPA. That gives compliance and legal teams a consent record in the lead workflow, but it does not replace an organization's broader compliance responsibilities.
Suppression checks: SuppressionList checks each lead against unlimited internal or external lists in real time. This is useful for teams that need exclusion checks during intake, not as a later cleanup step.
Source and advertising connections: HTTP POST, webhooks, CSV, and API provide several ways to connect lead sources, while LeadsBridge handles lead and audience syncing with major advertising platforms and online-to-offline tracking. The breadth suits mixed-source operations; teams with only a simple capture-and-export workflow may not need that range.
Security and availability: ActiveProspect states its SaaS solutions have SOC 2 Type II compliance, encrypts data in transit and at rest, and requires at least TLS 1.2 for API endpoints. It says the platform is designed for 24/7/365 use and publishes uptime publicly. The company also reports over 90% customer satisfaction with its global support team.

Pricing

ActiveProspect has a freemium model, but the commercial choices span a low-commitment self-service entry point and higher-cost contracted tiers. The listed monthly prices are starting amounts, so buyers should match the tier to their operational needs and contract requirements.

Plan	Price	Terms	Fit
Free	Free forever	Cancel anytime; sign up online	A no-cost starting point for evaluating whether the platform fits a lead workflow.
Self-Service	Starting at $10 monthly	Cancel anytime; sign up online; credit card or bank transfer	Best for teams that want a-la-carte, pay-as-you-go products without a long-term commitment.
Professional	Starting at $1,000 monthly	Annual commitment; contract; credit card or bank transfer	For organizations prepared to buy contracted service rather than remain on self-service terms.
Enterprise	Starting at $5,000 monthly	Annual commitment; contract; credit card or bank transfer	For larger contracted deployments that can support the higher starting spend.

Professional and Enterprise require an annual contract, and contracted service carries a $24K+ spend commitment. The Free plan has no stated feature or usage caps, so it is not possible to judge how far it will take a production workflow. Likewise, the plan descriptions do not establish seat counts or lead quotas; teams should confirm those details before committing. The price gap between self-service and contracted tiers is substantial, making the annual commitment a meaningful tradeoff rather than a minor upgrade.

Platforms

ActiveProspect supports web and API access. Its multiple ingestion paths make it suitable for teams combining direct integrations with file-based or event-driven lead sources.

Who it's for

ActiveProspect is a strong fit for lead buyers, sellers, and originators that need real-time validation, routing, consent documentation, and suppression checks in one operating model. Compliance, legal, marketing, data, intelligence, and technology teams can each have a role in that workflow. It is less compelling for a small team that only needs a landing page or basic form funnel and has no need for downstream lead controls.

Pros and cons

Pro: Real-time capture, filtering, validation, and routing keep lead decisions close to intake, which matters when downstream revenue systems need governed records.
Pro: TrustedForm and SuppressionList put consent documentation and exclusion checks alongside lead movement rather than leaving them as disconnected tasks.
Pro: HTTP POST, webhooks, CSV, API, and over 500 integrations provide several routes for connecting varied sources and systems.
Con: Contracted tiers start at $1,000 monthly and require an annual commitment, with a $24K+ spend commitment for contracted service; that is a high bar for smaller or exploratory programs.
Con: The Free plan's feature and volume boundaries are not defined, limiting its usefulness as a basis for forecasting a full rollout.
Con: Teams seeking only page creation or a simple funnel may find the lead operations focus broader than their actual need.

Alternatives

Choose ConvertFlow instead when the priority is funnel campaigns: its free plan includes five funnel campaigns, previews, and testing, while integrations require a paid plan. Instapage is a better fit for landing-page work, with its Create plan offering unlimited pages, conversions, and contacts for 15,000 unique monthly visitors at $99.00 USD per month.

Landingi suits teams looking for a landing-page builder with a defined entry allowance: its Build plan is $24.00 USD per month billed annually and includes 10 active pages, 2,000 visits per month, one custom domain, 2,500 credits per month, and five users. LeadGenius is an alternative to consider for on-demand data records.

Leadpages is another alternative for teams evaluating lead-generation platforms. Leady may suit a smaller visitor-tracking and lead intelligence use case, with a 300-unique-visitors-per-month plan at $39.00 USD per month. Privy is worth considering when the need centers on email or pop-ups and displays, rather than lead orchestration.

involve.me is a fit for teams building interactive funnels, with a free plan capped at 50 submissions or 500 visits per month.

Verdict

Choose ActiveProspect when lead operations demand real-time routing and validation, consent documentation, and suppression screening across varied sources. The integrated control model is its clearest advantage. Look elsewhere if the requirement is limited to page or funnel creation, or if an annual contract and $24K+ contracted spend commitment are out of reach.

	ActiveProspect	Riddle
Free plan	Yes	No
Free trial	No	No
Paid from	$10/mo	—
Open source	No	No
Platforms	api, Web	Web
Free plan	Yes	No
Capture channels	multi-channel	forms
Lead scoring	Yes	—
Lead routing	Yes	—
Lead enrichment	Yes	—
Paid from	—	119 /mo
A/B testing	—	Yes

ActiveProspect vs Riddle

ActiveProspect

Riddle