Overview

AgencyAnalytics is a client reporting and marketing analytics platform built for marketing agencies. It is best suited to teams that need to bring data from multiple marketing services into client-facing reports and dashboards. Its per-client pricing and agency-focused portal make it a practical fit as client volume grows, though costs deserve close attention.

Key features

Automated reports and customizable dashboards bring together data from more than 85 marketing integrations, including Google Analytics, Google Ads, Search Console, Semrush, Ahrefs, Shopify, and HubSpot. Real-time data refresh, spend tracking, pipeline tracking, and CRM reporting cover common agency reporting needs. Unlimited reports, dashboards, data sources, staff users, and client users on the core plan give teams room to manage multiple accounts without those quotas becoming the immediate constraint.

The client portal can use a custom domain, custom email, and white labeling, helping agencies present reporting under their own identity. API access is included in the core plan, a useful option for teams integrating reporting into an existing stack. Analysis tools include goals, alerts, benchmarks, trend forecasting, anomaly detection, and AgencyAI insights; these extend the product beyond assembling metrics into ways to monitor performance.

Email and chat support and a free onboarding call are included with the core plan. Existing customers can also get live chat help 24/5. Integration data is used in dashboards and reports users can access; the company says it uses commercially acceptable measures to protect personal data but does not guarantee absolute security.

Pricing

The pricing structure centers on one feature-complete plan billed per client. The monthly option is $25.00 USD per month; the annual option is $20.00 USD per month per client. Both include unlimited data sources, reports, dashboards, staff accounts, and client users, along with 85+ marketing integrations. Volume discounts are offered to agencies managing 25 or more clients, so the annual rate and any volume pricing matter especially when estimating total spend across a roster.

The AI Tracker add-on is $20.83 USD per month, billed annually, per 250 credits. The Rank Tracker add-on is $41.67 USD per month, billed annually, per 500 keywords. These are separate costs to factor in if those add-ons fit the agency's workflow. A 14-day free trial does not require a credit card; there is no free plan.

Platforms

AgencyAnalytics is available on web and provides API access. That combination suits teams that want browser-based reporting and a path to connect the platform with other systems. The API is part of the core plan.

Who it's for

This is a strong fit for marketing agencies handling recurring client reporting across several advertising, analytics, SEO, commerce, and CRM sources. White labeling, client users, and unlimited staff accounts support client-facing workflows and larger internal teams. Agencies with many clients can benefit from volume discounts, but per-client billing means the total grows with the client roster. Teams seeking a free ongoing tier or a flat-price plan independent of client count should look elsewhere.

Pros and cons

Broad integration coverage: More than 85 marketing integrations bring multiple client data sources into one reporting workflow.
Agency-ready presentation: White labeling, custom domains, and custom email support branded client access.
Room to scale within the plan: Unlimited reports, dashboards, data sources, staff users, and client users avoid several common usage ceilings.
Per-client costs can compound: The plan's monthly charge applies per client, so agencies should model spend against their roster rather than compare only the headline rate.
No free plan: The trial offers a short evaluation window, but continued use requires a paid plan.
Security is not absolute: The company acknowledges it cannot guarantee absolute security, a consideration for agencies assessing how they handle connected client data.

Alternatives

For agencies seeking marketing reporting and analytics, Marketing Analytics Software, SEO Reporting Software, Reporting Software, or Data Visualization Software are relevant categories to compare. Firms looking specifically for legal-sector tools can also browse Legal Marketing Software.

Vuture uses custom pricing tailored to audience size, feature requirements, and support level, making it a different option for firms whose needs are priced around those factors. Lawmatics offers client intake, lead management, calendaring, custom forms, e-signature, SMS, and task management in its Essential plan; consider it when those legal practice workflows are the priority. Avago has a free plan and focuses on AI website generation and content assistance, so it is oriented toward website creation rather than agency reporting. Law Firm Central offers a free profile with a hosted firm page, lead form, and basic SEO for firms starting with a no-monthly-fee option. Mainfolk has a free plan for building a site with a subdomain, unlimited edits, and about 10 AI assists per month. Overture Law allows free referral posting and fee-split sharing, with paid membership for attorneys receiving referrals. GoBoom and LawLytics are other paid web platforms to consider.

Verdict

AgencyAnalytics is a compelling choice for marketing agencies that need branded, multi-source client reporting with broad integrations, an API, and analysis tools in one workflow. Its unlimited plan quotas and client-facing features are clear strengths, but per-client billing makes the client count central to the buying decision, and there is no free tier. Choose it when agency reporting is the problem to solve; look elsewhere if client-linked pricing or the absence of a free plan does not fit your budget.

	AgencyAnalytics	KALMUS
Free plan	No	No
Free trial	Yes	No
Paid from	$20/mo	—
Open source	No	No
Platforms	api, Web	—
Free plan	No	Yes
Data sources	—	video files (sampled film frames)
Platform	—	desktop

AgencyAnalytics vs KALMUS

AgencyAnalytics

KALMUS