Overview

Dock is a revenue enablement platform for sales, customer success, and marketing teams. It is best for teams that want a buyer-facing sales workspace tied to engagement signals and deal workflows. Its integrated approach is useful when those pieces belong together, but the paid entry point makes seat and asset limits important to weigh before committing.

Key features

Dock sales rooms bring buyer-facing content, conversations, and next steps into a shared workspace. Teams can track visitors, views, time spent, and actions by person, page, or asset, giving sales teams useful context for follow-up. That visibility is less compelling for teams that only need a place to share files.

Dock AI creates customer workspaces, slides, order forms, playbooks, and training courses. Usage scales by plan and is subject to fair-use protections; the Free plan's limited AI is therefore a way to explore the workflow, not a strong fit for sustained AI use.

Pricing proposals and order forms can include approval rules and signatures within Dock. Salesforce and HubSpot sync account and deal context with sales workflows, while integrations also include Gong, Zoom, Microsoft Teams, Chorus, Fathom, Avoma, Slack, Google Drive, SharePoint, Notion, and Confluence. The Chrome extension provides access to Dock content, workspaces, and its AI assistant in Gmail, LinkedIn, a CRM, or elsewhere in the browser. External collaborators have free access, while Dock charges for internal team members, an arrangement that suits buyer-facing work.

Dock states that it is GDPR compliant and SOC 2 Type II certified. Its security practices include annual penetration tests, employee security-awareness training, encryption in transit and at rest, and required SSO and MFA for its systems.

Pricing

The Free plan costs 0.00 USD per free, billed forever. It includes 10 workspaces, 25 CMS assets, one slide, one playbook, one course, one order form, and limited AI usage. Those caps make it suitable for a small-scale evaluation, but narrow the room for teams building a repeatable sales enablement library.

Standard costs 350.00 USD per month, billed per month. It includes five users, with additional seats at $50/mo, unlimited workspaces, 100 CMS assets, five playbooks, one course, and unlimited order forms. It fits a smaller team that needs order-form volume and more workspaces, but the five-seat starting allowance and 100-asset cap may pinch as internal use grows.

Premium costs 1000.00 USD per month, billed annually. It includes 10 users, with additional seats at $50/mo, unlimited workspaces, 250 CMS assets, unlimited playbooks and courses, and unlimited order forms. This tier better suits teams that need broader training and playbook creation, though its annual billing and added-seat cost deserve attention.

Enterprise uses custom pricing under a custom annual contract. It includes 25+ users, unlimited workspaces and CMS assets, API, SCIM provisioning, a dedicated CSM, and managed implementation. It is the tier for larger organizations needing provisioning and implementation support; smaller teams may not need those capabilities.

Platforms

Dock is available on web, through an API, and as an extension. Its Chrome extension brings content, workspaces, and the AI assistant into browser workflows such as Gmail, LinkedIn, and a CRM.

Who it's for

Dock is strongest for sales organizations that want buyer workspaces, engagement tracking, order forms, and CRM context in one workflow, with customer success and marketing teams also within its stated audience. It is less suitable for teams seeking only basic file sharing or a low-cost tool for a larger internal group: Free has tight content and creation caps, while the paid tiers start at 350.00 USD per month.

Pros and cons

Pro: Buyer workspaces combine content, conversations, and next steps, while person-, page-, and asset-level engagement signals can inform follow-up.
Pro: Order forms, approvals, signatures, and Salesforce or HubSpot deal context support a connected sales workflow.
Pro: External collaborators have free access, so buyer participation does not add internal seats.
Con: The Free plan's 10-workspace, 25-asset, and single-item creation caps constrain ongoing use.
Con: Standard starts at 350.00 USD per month for five users; additional seats cost $50/mo, and Premium requires annual billing.
Con: AI usage scales by plan and has fair-use protections, so the Free plan's limited usage is not suited to regular production demand.

Alternatives

For a different focus, compare Customer Onboarding Software, Customer Portal Software, Sales Content Management Software, Deal Desk Software, Sales Presentation Software, and Digital Sales Rooms.

Choose Pendo Analytics instead when product analytics and in-app guides for web and mobile matter more; its Free plan covers 500 monthly active users. StepBeam is an alternative for teams seeking basic analytics, with a Free plan for up to 1,000 MAU, three team seats, and one application. Choose Usertour when MIT-licensed, public-source software that can be self-hosted with Docker is the priority. HelpHero is an alternative with paid plans starting at $55.00 USD per month for up to 1,000 MAU. Appcues is another option for teams choosing a paid platform with plans supporting published experiences and MAU-based usage. Chameleon may suit teams seeking product experiences, with its Startup plan starting at $279.00 USD per month for 2,000 MTUs. CheckFlow is an alternative for teams focused on checklists and file storage, with an annual business plan priced at 9.00 USD per year per user/month. Frigade is an alternative for teams seeking product agents and an assistant with an API.

Verdict

Dock is a strong choice for sales teams that need buyer-facing workspaces, engagement visibility, and deal workflow tools connected in one platform. Its buyer access and CRM integrations are persuasive reasons to choose it; look elsewhere if the paid seat costs, Free-plan caps, or annual Premium commitment do not fit your team.

	AI Rule Engine	Dock
Free plan	Yes	Yes
Free trial	No	No
Paid from	$49/mo	$350/mo
Open source	No	No
Platforms	api, self-hosted, Web	api, extension, Web
Free plan	Yes	Yes
Approval workflows	Yes	—
Discount controls	Yes	—
Approval audit trail	Yes	—

AI Rule Engine vs Dock

AI Rule Engine

Dock