Overview

Net Affinity is hotel booking technology for independent, resort and group properties seeking more direct bookings. Its booking engine, connectivity and payment tools make it a fit for hotels that need those functions to work together; custom pricing means the investment needs to be assessed with sales.

Key features

The two-step booking flow lets guests choose a room before confirming their details and payment, and guests can later edit dates, guest details and add-ons in the engine. That combination gives properties a direct booking path with some self-service flexibility, though the available facts do not establish how the flow performs against a hotel's specific conversion goals.

Hotels can shape the booking experience with branded pages, customised search results, urgency messages and property cross-selling. Member rates support member-only packages, with sign-up and booking performance tracked in reports. A business intelligence dashboard provides access to hotel data and insights. These tools are relevant for properties looking to tailor direct sales, but they do not replace the need to assess whether the reporting meets a team's operational needs.

Direct metasearch integrations include Google Hotel Ads, Trivago and TripAdvisor. The platform also connects with OTAs and PMS/RMS systems, including Expedia, Booking.com, Oracle Opera and Mews. Cloud hosting and APIs are intended to connect hotel technology systems, while the booking engine includes availability management, channel manager sync and PMS integrations.

Smart Payments automates OTA virtual card processing and supports payment pages, payment links and PIN terminals. Net Affinity describes the service as PCI compliant and offers PSD2-ready solutions. Its privacy policy says personal data is stored in the EEA or countries deemed adequate by the European Commission, and describes GDPR-aligned security measures. The Client Success Team is the first point of contact for client support.

Pricing

Net Affinity is a paid product with custom pricing. Prospective customers are invited to book a demo or contact sales; no software price is stated. That sales-led approach suits hotels that need to evaluate a connected booking and payment setup, but makes early cost comparison harder. No plan tiers, trial, seat limits or usage quotas are given.

Platforms

Net Affinity supports web and API access. The booking engine provides full multilingual site support and handles multiple currencies, useful for properties serving guests across markets.

Who it's for

Independent, resort and group hotels are the stated audience. It is most relevant to properties seeking direct booking tools alongside metasearch, OTA and PMS/RMS connectivity, plus payment handling. Hotels that need a published price before engaging a vendor, or are looking only for a website builder, should compare other options.

Pros and cons

Pros: Direct metasearch connections and named OTA/PMS/RMS integrations give hotels concrete routes to connect booking activity with their distribution and property systems.
Pros: Booking edits, member rates and conversion features support a more flexible direct-booking experience, while reporting offers visibility into member activity.
Pros: Smart Payments covers OTA virtual cards as well as payment pages, links and terminals, with PCI compliance and PSD2-ready solutions.
Cons: Custom pricing and a demo or sales inquiry make it difficult to compare costs without entering a sales process.
Cons: No plan breakdown or stated quotas allows buyers to determine from price alone which capabilities or usage limits apply.

Alternatives

For a broader set of hotel website-builder options, start with the Hotel Website Builders directory. Choose Profitroom or D-EDGE CRM if Android and iOS support matter alongside web and API access. Sirvoy Website Builder is worth considering when a free plan is important: Sirvoy Free is 0.00 EUR per free, billed monthly, for 1 room and up to 5 extras; its Starter plan is 12.00 EUR per month, with the shown monthly price for 1 room and pricing varying by room count.

Amenitiz Website Builder is another paid option, with Android, iOS and web support; its Sales Pro plan combines a booking engine with online payments, channel manager, property management system, AmenitizPay and PriceAdvisor. HotelRunner Website Builder has a paid web offering; Essential Manage is priced at 0.75% per month with a $19.95 USD monthly minimum and includes unlimited users and rooms plus 50 rate plans. SCO HotelCMS may suit web users seeking a free trial: its Starter plan is 52000.00 VND per month for up to 15 rooms, 1 hotel, 15 pages and 500 MB, with annual payment discounted 20% and VAT excluded.

Tripilio offers a web-based paid alternative; its Owners Portal starts at USD 49.00/mo for an independent 5-room property, with subscription price varying by property count. Prostay Instant Site is a web-based paid alternative whose All-in-One plan bundles a PMS, booking engine, channel manager, reporting, onboarding and email and live chat support.

Verdict

Net Affinity is a strong candidate for independent, resort and group hotels that want direct booking, distribution connectivity and payment functions in one hotel-focused service. Its named integrations, guest booking edits and Smart Payments are the clearest reasons to consider it. Look elsewhere if a published price or a self-serve comparison is essential before speaking with sales.

	Banana	Net Affinity
Free plan	No	No
Free trial	No	No
Paid from	—	—
Open source	No	No
Platforms	Web	api, Web
Free plan	No	—
Built-in booking engine	No	Yes
PMS integrations	Yes	Yes
Multilingual site support	full	full
Availability management	—	Yes
Channel manager sync	—	Yes

Banana vs Net Affinity

Banana

Net Affinity