Overview

BoothHQ aims to cover the commercial and operational sides of trade shows and conferences in one system: organizers can manage event programming, sell booths and sponsorships, and give attendees tools to plan their visit. That scope makes it more suitable for teams running integrated events than for organizers who only need a standalone map or ticketing tool. The company says it was founded in 2010.

Key features

The floor-plan builder supports drag-and-drop layouts, attendee and exhibitor views, print-ready exports, concurrent editing and booth locks. Those collaboration controls are useful when several organizers are updating assignments; a live floor plan can also be embedded on an event website through an iframe, including sites built with WordPress, Wix or Squarespace.

Exhibitors can browse booths and sponsorships, compare space pricing and transact through the platform. Organizers also get application forms, booth assignment, payment collection, deliverable tracking and exhibitor messaging, covering more of the exhibitor relationship than a directory or map by itself.

Conference management includes calls for proposals and sessions. Attendee tools add AI-suggested companies and sessions, personalized must-see lists, real-time chat, contact exchange and scheduled appointments. The branded My Show Planner app can extend the experience to iOS and Android. For teams already using other event or sales systems, BoothHQ says it has more than 150 integrations, including Cvent, Eventbrite, Salesforce, HubSpot, Stripe, Square, PayPal and Mailchimp.

Transaction fees are a meaningful consideration alongside subscriptions: the homepage states 2% + 50¢ on tickets and 1% capped at $50 on booths and sponsorships. Organizers should account for those charges when comparing costs for events with significant sales volume.

Pricing

Free: $0.00 USD per free, billed forever. It allows one event and up to 50 attendees, with online ticket sales through the organizer's own Stripe account, an exhibitor directory, basic reporting and email support. This is a practical entry point for a small event, but the attendee and event caps rule it out for recurring or larger programs.

Pro: $99.00 USD per month, billed $99 per month, or $990 per year with two months free. It raises the limit to unlimited events and 2,500 attendees per event, and adds the floor-plan builder, conference management with CFP and sessions, sponsorship sales, advanced reporting and analytics, custom branding and standard support. This is the clearest fit for established organizers who need the full workflow and can stay within the per-event attendee ceiling.

Enterprise: custom pricing. It includes everything in Pro, unlimited attendees, multiple team members and organizers, SSO and API access, white-label or custom-domain options, a dedicated success manager and SLA, invoice or PO billing, and custom integrations. Those controls suit larger operations with integration, identity or procurement requirements; organizations needing them should expect a custom quote.

Platforms

BoothHQ supports web, iOS, Android and API access. The branded My Show Planner app extends attendee access to iOS and Android, while the live floor-plan iframe can bring a current map to an organizer's own website.

Who it's for

BoothHQ is a strong fit for trade-show and conference teams that want booth sales, space assignment, programming and attendee engagement connected rather than split across separate tools. Multi-event operators can benefit from Pro's unlimited-event allowance, while large-scale shows may need Enterprise for unlimited attendees, multiple organizers or custom integrations. It is less compelling for a small, one-off event that needs only basic ticket sales, or for a team that cannot absorb transaction fees.

Pros and cons

Pros

Broad exhibitor workflow: applications, booth assignment, payments, deliverable tracking and messaging sit alongside booth and sponsorship sales.
Collaborative floor planning: concurrent editing and booth locks help teams coordinate changes, while print exports and website embedding extend the plan to attendees and exhibitors.
Connected event stack: more than 150 integrations, including common event, CRM and payment services, give teams options for fitting BoothHQ into existing systems.

Cons

Strict free-tier ceiling: one event and 50 attendees limit the free plan to small-scale use.
Pro attendee cap: the $99 monthly plan still tops out at 2,500 attendees per event, so larger shows need Enterprise.
Added transaction charges: ticket and booth sales incur platform fees in addition to any subscription cost.
Advanced access controls sit at the top tier: SSO and API access are Enterprise features, so teams requiring them must pursue custom pricing.

Alternatives

For a broader category comparison, see Exhibitor Management Software. Marketspread is worth considering for a free vendor or exhibitor profile and event applications, with a Premium plan priced at $1.50 USD per month. Zoho Backstage offers a free plan and free trial; its free tier has explicit caps on attendees, RSVP invites, sessions, speakers and event days. A2Z Events is another paid option in the event-platform category.

ExpoFP is a focused option when booth mapping and reservation are the priority: its DIY plan is $149.00 USD per month and includes 100 booths shown, a self-built map, reservations and sponsorship. Map Your Show prices software by show or event module and does not charge per seat. Momentus offers paid plans with unlimited users. run.events suits conference teams considering an annual package: Essentials starts at €4,300.00 EUR per year for up to 500 attendees, with unlimited seats and three products. Fairoo is another paid platform, with a €3,000.00 EUR one-time onboarding plan and a free trial.

Verdict

Choose BoothHQ if your event team needs exhibitor sales and floor planning tied to conference management and attendee engagement, and its plan limits and transaction fees fit your budget. Pro is the practical tier for programs under 2,500 attendees per event; larger shows or teams needing SSO, API access or multiple organizers should look to custom-priced Enterprise. If you only need a map, a small free event, or a lower-cost entry for larger audiences, compare focused alternatives before committing.

	BoothHQ	Swapcard
Free plan	Yes	No
Free trial	No	No
Paid from	$99/mo	—
Open source	No	No
Platforms	Android, api, iOS, Web	Web, iOS, Android
Free plan	Yes	No
Paid from	99 /mo	—
Application forms	Yes	—
Booth assignment	Yes	—
Payment collection	Yes	—
Deliverable tracking	Yes	—
Exhibitor messaging	Yes	—

BoothHQ vs Swapcard

BoothHQ

Swapcard