Overview

Brand24 monitors more than 25 million sources, including social media, news sites, blogs, forums, review platforms, and podcasts. Coverage spans Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora, with web and news monitoring as well. That breadth helps teams follow a conversation across channels; the practical reach of any project still depends on its keyword and mention allowance.

Analytics cover sentiment, influencer scoring, trends, Presence Score, reach, engagement, and topic analysis. Together, these give marketing teams more ways to interpret mentions than a raw feed alone. Brand24 was founded in 2011 and is headquartered in Wrocław, Poland.

Key features

Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push, giving teams several ways to route monitoring signals into existing workflows. Reporting supports PDF, CSV, PPTX, Excel, QuickShare, and white-labelled formats, with daily and weekly options. That range is useful for sharing results across teams or with clients without relying on a single report format.

AI features include AI Insights, Events Detection, Brand Assistant, Sentiment Analysis, Topic Analysis, and Smart Context Search. Access varies by plan: for example, the Pro plan limits AI Insights and AI Topics to two projects, while Business includes AI Insights for five projects and unlimited AI Topics. API access costs an additional $149, so teams that need programmatic access should include that fee in their budget.

The MCP server connects Brand24 project data to ChatGPT, Claude, Gemini, and other compatible agents through OAuth authentication. Its official ChatGPT app can query live project data without API keys or setup. Brand24 also integrates with Slack and Microsoft Teams. These connections make the platform more useful to teams bringing monitoring into collaboration or AI workflows, but do not remove the plan limits on tracked volume.

Pricing

Brand24 has no free plan and offers a 14-day trial. Annual billing lowers the monthly rate shown for each tier, but the comparison also shows a higher monthly price. Subscriptions can be cancelled at any time, and the 30-day money-back guarantee excludes custom plans and negotiated deals.

Plan	Monthly price	Included capacity and features
Individual	$249.00 USD per month; billed $199 per month, billed annually	3 keywords, 2K mentions per month, 1 user, updates every 12 hours, AI Sentiment Analysis
Team	$349.00 USD per month; billed $299 per month, billed annually	7 keywords, 10K mentions per month, unlimited users, hourly updates, chat support, AI Sentiment Analysis
Pro	$499.00 USD per month; billed $399 per month, billed annually	12 keywords, 40K mentions per month, unlimited users, realtime updates, priority support, AI Brand Assistant, AI Insights for 2 projects, AI Topics for 2 projects, Smart Context Search add-on
Business	$699.00 USD per month; billed $599 per month, billed annually	25 keywords, 100K mentions per month, unlimited users, realtime updates, priority support, AI Insights for 5 projects, unlimited AI Topics, Client Success Lead, Advanced Reports
Enterprise	$1499.00 USD per month, billed annually	Custom keyword count and mention limit, unlimited users, realtime updates, AI Events Detection, AI Brand Assistant

Individual is aimed at a solo user monitoring a narrow set of topics; its three-keyword and 2,000-mention caps, single seat, and 12-hour refresh cadence make it a poor fit for a busy conversation or a shared team workflow. Team raises the quotas, allows unlimited users, and refreshes hourly, making it the more practical starting point for collaborative monitoring. Pro is the step up for teams that need realtime updates, more volume, priority support, and additional AI tools, though some AI capabilities remain limited to two projects. Business expands capacity substantially and adds a Client Success Lead and Advanced Reports, better suited to teams running larger or client-facing programs. Enterprise offers custom limits and unlimited users for organizations whose requirements exceed fixed tiers; its price is billed annually.

Platforms

Brand24 supports Android, iOS, macOS, Windows, and web, and offers API access. Its installable web app also works on ChromeOS, but it requires an internet connection and has no offline mode. The platform publishes information on Digital Services Act compliance, privacy, personal-data handling, DMCA policy, and EU Data Act guidance.

Who it's for

Brand24 is a strong fit for businesses, marketers, agencies, and startups that need to monitor conversations across both social and non-social sources, then analyze and share what they find. Teams that need multiple seats, frequent refreshes, or substantial monthly volume should look beyond Individual. Solo users with just a few monitoring priorities may find its entry quota sufficient, but the paid-only model leaves no free tier for ongoing light use.

Pros and cons

Pros: Coverage across more than 25 million sources and major social networks supports monitoring beyond owned channels.
Pros: Multiple alert destinations and report formats suit teams that need to distribute findings through existing workflows.
Pros: API, MCP, and ChatGPT connections offer several routes to use project data in software and AI workflows.
Cons: Individual is constrained to three keywords, 2,000 monthly mentions, one user, and updates every 12 hours.
Cons: API access adds $149, and some AI features are project-limited or sold as an add-on.
Cons: There is no free plan, and the installable app cannot be used offline.

Alternatives

Choose dig if a free starting point or a $25.00 USD per month plan for influencer vetting, crisis detection, and trend discovery better matches a focused use case. KWatch.io is another freemium option, with free alerts for Reddit and Hacker News keywords. Consider Mentionlytics if you want a paid alternative with a free trial and a Basic plan priced at $49.00 USD per month when billed yearly.

Syften is a paid option with a $29.95 USD per month Entry plan for community and web filters. Brandwatch Listen is a paid alternative with custom pricing. Octolens offers a Pro plan at $159.00 USD per month billed annually, with 15,000 mentions, 10 keywords, hourly refresh, two years of history, and unlimited team seats. Social Searcher has a free tier with 100 real-time searches per day, one monitoring, and 500 saved posts per month. Harken is a free, open-source MIT option that is self-hosted and has no per-seat pricing.

For broader category comparisons, see AI Social Listening Tools, Social Media Hashtag Tracking Software, Brand Management Software, and Social Media Listening Software.

Verdict

Brand24 is best for marketers and teams that need broad cross-channel monitoring paired with analytics, flexible reports, and connections to collaboration and AI tools. Its strongest case is the combination of source coverage and ways to turn mentions into team-ready insight. Look elsewhere if a free plan, offline access, or a low-cost API is essential; the entry tier is quota-limited, and API access adds a substantial fee.

	Brand24	Socialcrab
Free plan	No	Yes
Free trial	Yes	No
Paid from	$249/mo	Free
Open source	No	No
Platforms	Android, api, iOS, macOS, Web, Windows	Web
Free plan	No	—
Paid from	199 /mo	—
Hashtag discovery	—	No
Campaign tracking	—	Yes
Competitor tracking	—	Yes

Brand24 vs Socialcrab

Brand24

Socialcrab