Overview

CreatorDB tracks more than 30 million creator profiles across YouTube, Instagram and TikTok. Its API returns up to 245 data points per creator, covering audience demographics, engagement, growth history and sponsorships; it also exposes more than 14,800 brands for sponsorship research, spend estimates and creator-to-brand lookup.

This is a data and discovery offering rather than a complete campaign-measurement stack. Audience quality, engagement analytics and campaign reporting are supported, but conversion tracking and attribution models are not. Teams whose decisions depend on connecting influencer activity to downstream conversions should plan for another tool.

Key features

Field-level API billing

Fractional API calls start at 0.1 credits per requested field, with billing capped at the full-bundle price. That can help teams avoid paying for fields they do not need, while the cap limits the risk of a selective request costing more than the bundle. Credit rates vary by plan, so usage economics depend on both the requested data and subscription tier.

MCP access and data freshness

A first-party remote MCP server provides 45 read-only tools for Claude and other MCP-enabled agents. It gives agent workflows a route to query CreatorDB without building every interaction around direct API calls, though the tools are read-only. Active creator profiles refresh almost daily, and API responses include a lastDbUpdateTime timestamp, useful when a workflow needs to judge how current a record is.

Contact data

CreatorDB says its verified contact emails are checked by ZeroBounce, NeverBounce and MillionVerifier, and reports 99.8% deliverability across more than one million emails. That is relevant to teams using creator discovery for outreach, but it does not replace their own validation of campaign fit or contact outcomes.

Pricing

CreatorDB is freemium, with no free trial. The Free plan costs 0.00 USD per free, billed $0, and provides minimal search and public profile views with 0 included credits. API use is pay-as-you-go at $0.040 per credit, with a $40 minimum top-up. That makes the free tier useful for limited browsing, not a no-cost API evaluation.

Pro: 79.00 USD per month, billed $79/month, with 3,160 credits at $0.025 per credit. A practical entry point for a team with recurring but measured API needs.
Premium: 249.00 USD per month, billed $249/month, with 12,450 credits at $0.020 per credit. It lowers the per-credit rate for heavier research or integrations.
Enterprise: 749.00 USD per month, billed $749/month, with 74,900 credits at $0.010 per credit. Its substantially lower unit rate is aimed at high-volume usage that can consume the larger allocation.
Custom: custom credits with custom pricing.

Included plan credits expire at month end, while purchased credits last one year from purchase. Teams should account for that distinction when forecasting bursts or uneven workloads: unused monthly allocation does not roll forward. The plans are presented with credit quotas rather than seat counts, so this pricing is easiest to assess for API consumption, not per-user access.

Platforms

CreatorDB is available on web and through an API. The remote MCP server extends access to Claude and other MCP-enabled agents through read-only tools, making it relevant to teams integrating research into an existing stack rather than adopting a standalone workflow alone.

Who it's for

The strongest fit is agencies, brand marketing teams, influencer platforms, ad-tech and MarTech teams, and AI agents that need broad creator coverage, audience data or sponsorship context. The data breadth and brand directory suit discovery and market research. Teams needing conversion measurement or attribution should pair it with another system or choose a platform built around those needs.

CreatorDB says its team replies to email inquiries within one to two business days and offers a 30-minute call. It is operated by East West International Marketing Group, Inc.

Pros and cons

Pro: More than 30 million creator profiles and a 14,800-plus brand directory give research workflows substantial creator and sponsor coverage across three major social platforms.
Pro: Field-level billing, capped at the full-bundle price, lets API users tailor requests rather than automatically paying for every data point.
Pro: A 45-tool read-only MCP server and lastDbUpdateTime timestamp support agent integrations and freshness checks.
Con: The free plan includes no credits, and its $40 minimum top-up makes meaningful API exploration a paid commitment.
Con: Monthly included credits expire at month end, which can penalize teams with irregular demand.
Con: No conversion tracking or attribution models are supported, limiting its role in end-to-end campaign measurement.

Alternatives

For teams evaluating the wider category, compare Influencer Marketing Analytics Software and Influencer Marketing Platforms.

Brandwatch Listen is worth considering when a paid API-and-web option with demo-led pricing and saved searches tied to a Social Media Management contract better fits the buying process.
IQFluence suits teams that want a free trial and a defined Starter allowance: 10,000 search results, 200 profile analyses and 200 email unlocks monthly for 236.00 USD per month on a yearly plan.
Nindo is an alternative for teams considering creator discovery and analytics across YouTube, TikTok and Twitch.
Storyclash may suit teams budgeting around monthly collaboration volume, with its Starter plan at 499.00 EUR per month for 10+ monthly collaborations.
Later is a web and mobile alternative with a free plan, though its calendar access is limited to two weeks in the past and future.
InfluenceKit is an option for influencer campaign reporting, including a free offering for influencers invited to report on a campaign.
Klear is an alternative with contact-sales pricing and a broader stated mix including media intelligence, social listening, AI visibility tracking and media relations.
Meltwater Influencer Marketing is another paid option for small comms and marketing teams, startups and scale-ups with limited in-house analytics.

Verdict

Choose CreatorDB when your team needs broad creator and brand data, API-level control over requested fields, or MCP access for agent workflows. Its coverage and credit-based flexibility are the case for buying; the no-credit free tier, expiring monthly allocations and lack of attribution are the reasons to look elsewhere if you need inexpensive experimentation or end-to-end campaign outcomes.

	Brandwatch Influence	CreatorDB
Free plan	No	Yes
Free trial	No	No
Paid from	—	$79/mo
Open source	No	No
Platforms	—	api, Web
Creator discovery	Yes	—
Campaign management	Yes	—
Performance analytics	Yes	—
Creator payments	Yes	—
Free plan	—	Yes
Paid from	—	$79/mo

Brandwatch Influence vs CreatorDB

Brandwatch Influence

CreatorDB