Circana Liquid Activation vs Decile
| Circana Liquid Activation | Decile | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | — | $900/mo |
| Open source | No | No |
| Platforms | Web | api, Web |
| Segment methods | purchase behavior; category trends; shopper attributes; brand-level purchase; product-level purchase; verified buyers; new buyers; switchers; triers | purchase behavior; LTV tier; demographics; psychographic attributes; lifestyle attributes; product affinities; channel engagement |
| Activation destinations | media platforms; publishers; marketing technologies; retail media; digital; TV | Meta; Google; Klaviyo; Facebook; Instagram; TikTok |
| Free plan | — | No |
| Paid from | — | 900 /mo |
| Refresh frequency | — | real-time |
| Predictive segments | — | Yes |
Both are listed in Best Customer Segmentation Software. On Inferse, Decile scores higher on our published basis.