Overview

The platform connects named contacts at target accounts with ad activation and engagement reporting. Teams can import a B2B email CSV, connect a CRM, or use built-in search to assemble audiences. ContactLevel says its identity graph maps business data to personal identities with 70–99% match rates, and that synced audiences remain in customer accounts permanently. Those claims make it worth considering for teams that need reusable audiences, though actual match rates will matter to campaign performance.

ContactLevel says its data is first-party sourced and opted in through its identity graph, and describes its targeting as GDPR- and CCPA-compliant and independent of IP or cookie targeting. These characteristics may suit teams seeking alternatives to cookie-based targeting.

Key features

Audience activation

Contact audiences can sync to LinkedIn, Meta, Google, Reddit, and X. Grow includes unlimited audience segments and two-way CRM sync, making it the relevant tier for teams building and maintaining audiences across channels. The entry volume is 10,000 net new contacts; larger options carry substantial monthly costs.

LinkedIn analytics

The free Analytics plan connects LinkedIn Ads and reports company engagement, ICP spend, revenue attribution, and CRM integrations, with CSV exports and digests. It is a useful fit for teams that need campaign visibility without paying for audience growth or visitor identification.

Visitor identification

Reveal identifies website visitors by name, title, and company, analyzes visitor behavior, and can send Slack and email alerts or push data to a CRM. HubSpot, Salesforce, and Attio are named integrations. The 1,000-record monthly starting allowance, expandable to 10,000, gives smaller programs a defined entry point, but teams with heavier traffic should weigh the quota against the $299 monthly starting price.

Agency workflows

Enterprise & Agency separates each client's audiences, pixels, and analytics into sub-organizations under one master account. White label and API access, personalized onboarding, and dedicated Slack support make this tier more appropriate for agencies and larger deployments than for a single small team.

Pricing

ContactLevel has a free analytics plan, a 14-day trial, and paid plans from $299/month.

Free Analytics Plan — 0.00 USD per free: LinkedIn ad analytics, company engagement, ICP-spend view, CRM integrations, and CSV exports with digests. It is the clear choice for LinkedIn reporting; it does not include Reveal's visitor identification or Grow's audience volumes.
Reveal — 299.00 USD per month: From $299/month, with 1,000 records, expandable to 10,000 records per month, visitor identification and behavior analysis, Slack and email alerts, and CRM push. Best for teams prioritizing named visitor insights rather than cross-channel audience growth.
Grow (Audiences) — 1000.00 USD per month: From $1,000/month for 10,000 net new contacts; 30,000 contacts cost $2,500/month and 50,000 cost $3,500/month. It includes unlimited audience segments and two-way CRM sync. This tier fits teams ready to invest in sustained audience activation; larger volumes are custom quoted.
Enterprise & Agency — custom pricing: Custom contact volumes, everything in Grow, security and legal reviews, personalized onboarding, dedicated Slack support, white label and API access, and agency sub-organizations. It is aimed at multi-client agencies or organizations needing those operational features.

Platforms

ContactLevel is offered on web and through an API. That combination supports browser-based campaign work and integration into API-driven stacks.

Who it's for

GTM teams and B2B companies should consider ContactLevel when they need to connect account-based advertising with LinkedIn reporting or named visitor identification. Agencies have a stronger case when client separation, white labeling, and centralized support matter. Teams needing only basic analytics can start free; those without a clear use for visitor records or large contact audiences may not justify the paid tiers.

Pros and cons

Pros: The free plan covers several useful LinkedIn reporting needs, including revenue attribution and CSV digests, without a subscription.
Pros: Audience activation spans five major advertising destinations, and persistent synced audiences support ongoing campaigns.
Pros: Visitor identification includes named people, behavior analysis, alerts, and CRM push, rather than stopping at company-level reporting.
Cons: Audience growth starts at $1,000/month for 10,000 net new contacts, with listed higher-volume tiers reaching $3,500/month.
Cons: Reveal's base allowance is 1,000 records, so teams expecting larger monthly volumes need to account for expansion to 10,000.
Cons: ContactLevel's 70–99% match-rate range is its own claim, not a universal outcome for every imported audience.

Alternatives

For teams focused more narrowly on website visitor identification, compare Website Visitor Tracking Software.

LeadBoxer is another freemium option with API and web platforms.
Leadfeeder is worth comparing for its free tier, which allows unlimited users and identifies up to 100 companies per month with seven days of visitor history.
Nalloo offers a free tier with 50 identifications per month and full dashboard and firmographics, for teams that want a smaller free identification allowance.
RB2B has a free tier with 150 monthly resolutions, company-level identification, and Slack push, but excludes person-level ID and email addresses.
Warmly is another freemium API and web option.
Wizard AI Forecasts is a freemium alternative available across API, web, mobile, and extension platforms.
Factors.ai offers a free plan and paid tiers, and may suit teams comparing company identification and tracked-user allowances.
Bullseye is a paid alternative with a free trial and a Lite plan billed at $990/year.

Verdict

Choose ContactLevel if your B2B team needs named-contact audience activation, LinkedIn analytics, or visitor identification in one workflow, and especially if an agency needs client-separated workspaces. Its strongest entry point is the free analytics tier; the main reason to look elsewhere is the cost of meaningful audience growth, which starts at $1,000/month.

	ContactLevel	ZoomInfo
Free plan	Yes	No
Free trial	Yes	No
Paid from	$299/mo	—
Open source	No	No
Platforms	api, Web	api
Free plan	Yes	—
Paid from	299 /mo	—
Visitor identification	both	—
Contact enrichment	Yes	—
Intent signals	Yes	—
Real-time alerts	Yes	—
CRM sync	two_way	—

ContactLevel vs ZoomInfo

ContactLevel

ZoomInfo