Overview

ConvertFlow brings campaign building and visitor targeting together for marketers, ecommerce teams, agencies and lead-generation businesses that need more than a single pop-up or form tool. Its range of formats and testing options is compelling, but monthly view and campaign caps—and paid-plan requirements for integrations—make tier selection central to the decision.

Key features

Campaigns and targeting

A visual editor covers quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells and embedded calls to action. That breadth lets a team build several kinds of conversion paths in one platform; it is less compelling if the need is limited to one simple capture format. Remix AI can generate and optimize funnels using knowledge from more than 200,000 experiments across thousands of brands, though teams still need to decide which campaigns to run and how much traffic their plan can accommodate.

Campaign targeting can draw on quiz answers, cart activity, visit history, custom fields and CRM contact segments. This is useful for teams tailoring messages to both on-site behavior and customer data. Integrations span marketing, ecommerce, CRM, analytics and automation tools, with Zapier, Segment, custom webhooks and a JavaScript API also supported. The free plan excludes integrations, so connected-stack use requires a paid tier.

Publishing, testing and performance

Landing pages can be published to Shopify pages in one click or hosted on a custom domain with HTTPS. Testing includes A/B, multivariate and round-robin split tests, along with AI-generated split tests and scheduled experiments. These options give teams room to compare campaign approaches, but advanced testing is tier-dependent: funnel A/B split-testing is included in Pro.

The tracking script is 10–20 KB, loads asynchronously, and is cached and served through a global CDN. ConvertFlow says it hashes account passwords and uses measures to protect customer and consumer data against loss, misuse and unauthorized access. Enterprise plans can enable SOC 2 reports, SSO/SAML and data-compliance controls.

Pricing

ConvertFlow has a free plan and a free trial. Paid pricing starts at 25.00 USD per year (billed annual discount), shown as $25/mo. The free plan costs 0.00 USD per free and allows 5 funnel campaigns with previews and testing, but no integrations. It is a way to start building, not a fit for teams that need their marketing stack connected.

Plan	Price	Included	Best fit
Personal	25.00 USD per year (billed annual discount)	Up to 10k monthly funnel views, 10 funnel campaigns, 400+ templates and 1 domain per site	Smaller teams starting with a single site and modest campaign volume
Prime	83.00 USD per year (billed annual discount)	Up to 30k monthly funnel views, 25 campaigns, CRM and SMS integrations, Zapier and custom webhooks	Teams that need connected customer systems and more campaign capacity
Pro	250.00 USD per year (billed annual discount)	Up to 100k monthly funnel views, funnel A/B split-testing, conditional logic and products, identity resolution and targeting	Teams that need more traffic headroom and deeper testing and targeting
Plus	833.00 USD per year (billed annual discount)	Up to 1M monthly funnel views, a dedicated account manager, funnel accelerator and monthly optimization meetings	Higher-volume teams seeking ongoing account support

The published tiers impose both monthly view limits and campaign caps where stated, so a team should match its expected traffic and active campaigns to a tier rather than choosing on price alone. Support on paid plans includes campaign-launch and split-testing assistance; higher tiers add onboarding, private Slack, dedicated account management and optimization meetings. Enterprise plans add optional compliance controls. Included visitors are 10000 visitors/mo.

Platforms

ConvertFlow supports web and API platforms, with web and mobile platform support also indicated. That combination suits teams building campaigns for web properties while connecting platform capabilities programmatically.

Who it's for

ConvertFlow is a strong fit for ecommerce brands, lead-generation teams and agencies that need varied campaign formats, behavior-based targeting and experimentation in one platform. Shopify publishing is useful for merchants managing landing pages in that ecosystem. It is a weaker fit for teams needing integrations on a free tier, or for those whose traffic or campaign volume would outgrow the applicable caps.

Pros and cons

Broad campaign toolkit: Quizzes, forms, popups, pages, surveys and commerce offers share one platform, reducing the need to assemble separate campaign tools.
Flexible targeting and testing: Behavioral and CRM-based audience signals pair with multiple split-testing approaches, although funnel A/B testing requires Pro.
Useful integration depth on paid tiers: CRM, SMS, Zapier and custom webhooks appear in Prime, while the free tier has no integrations.
Capacity limits matter: Monthly view caps rise by plan, and campaign counts are capped on Free, Personal and Prime, so growing programs may need a higher tier.

Alternatives

For teams comparing campaign categories, see Pop-Up Builder Software, Popup Software, Sales Funnel Builders, Lead Generation Software, Lead Capture Software and Conversion Rate Optimization Software.

Smush is an alternative with an API platform and free plan; its Pro tiers specify site and CDN bandwidth allowances. Choose it when those are the relevant criteria rather than ConvertFlow's campaign-building breadth.

Promolayer is a web-based freemium alternative with a free trial; its Basic plan includes 15K monthly impressions, A/B testing and Mailchimp, Klaviyo and webhook integrations for 2083.00 JPY per month (billed billed annually; ¥25,000 / year). It may suit teams focused on impression-based pop-up campaigns and those integrations.

Adoric is a web-based freemium alternative with a free trial. Its Basic plan costs 100.00 USD per month (billed monthly) and includes 300,000 pageviews, 3 domains and email support, making it a candidate for teams comparing pageview capacity and domain allowances.

BDOW! is a freemium web and extension alternative with a free plan covering one site, 100 conversions and 500 emails/month, plus opt-in forms, visitor targeting and analytics. Consider it when those free-plan allowances align with a smaller capture program.

Common Ninja Form Builder is a web-based freemium option whose free plan allows one form. It is a more focused alternative for teams whose requirement is form creation rather than a broader funnel platform.

Icegram Engage offers a free Starter plan for a single site, with popups, action bars, toasts, messengers, basic targeting and opt-in tools. It is worth considering when that set of self-hosted campaign formats is the priority.

Popup Builder is a freemium self-hosted and web alternative; its Starter plan costs 49.95 USD per year and includes a two-website license, all extensions, and a year of support and updates. It may suit teams prioritizing those licensing and extension terms.

Popup Maker is a freemium self-hosted and web option with a free plan, no free trial, and unlimited popups, themes, impressions and views. Choose it when pop-up volume is the main concern.

Verdict

Choose ConvertFlow if your team wants one platform for varied funnel campaigns, audience targeting and structured experimentation, especially for ecommerce or lead generation. Its main advantage is the combination of campaign breadth and targeting; its main reason to look elsewhere is the need to pay for integrations and move up tiers as views, campaigns or testing requirements grow.

	ConvertFlow	Instapage
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	$2.08/mo	—
Open source	No	No
Platforms	api, Web	api, Web
Free plan	Yes	No
Paid from	25 /mo	—

ConvertFlow vs Instapage

ConvertFlow

Instapage