Overview

People Data Labs is a B2B data platform for enriching person and company records and building data-driven products through APIs. It suits teams that want to integrate contact and company data into an existing stack; its strongest case is API-led enrichment, while its free tier is too constrained for usable contact data.

Key features

The Person Enrichment API can match a profile from inputs such as a name, location, email, phone, education, work history, social profile, or PDL ID. A request needs enough identifying information, so teams should expect to supply a meaningful match key rather than rely on a name alone. The company dataset covers 23.8+ million global companies, with fields including domain, industry, location, LinkedIn URL, employee count, and founding year.

Person, Company, and IP Enrichment requests typically use one credit per successful request. Search APIs use one credit per profile returned, which makes search costs more sensitive to result volume than a simple request count. The platform also offers direct-dial and intent data. Its integrations include Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, giving teams several routes to connect it with automation, data, and CRM tools.

Pricing

The Free plan costs 0.00 USD per free and includes up to 100 credits per month, with no commitment. Contact data values are obscured, making it useful for checking workflows but not for relying on contact enrichment in production.

Pro starts at 98.00 USD per month, billed through monthly or annual subscriptions, with as few as 350 credits per month. It includes contact data, premium fields, CSV enrichment, and email support. Volume-based pricing means teams should estimate both successful enrichment requests and profiles returned by Search APIs before choosing a credit level. Pro is the practical entry point for teams that need usable contact data; the 100-credit free allowance is a narrow test budget.

Higher-volume API tiers use custom pricing: IP Enrichment tiers span 1,325–20,833 credits; Company Enrichment and Company Search tiers span 1,000–33,333 credits; Person Enrichment and Person Search tiers span 350–8,333 credits; and Person Identify Tier 1 covers 200–499 credits. Enterprise adds a designated customer success manager and SAML / SSO, while on-premise and flat-file bulk delivery are options for large data volumes. ISO and SOC 2 Type 2 compliance are identified for the pricing offering.

Platforms

People Data Labs is available as an API. That makes it a fit for teams building enrichment into their own product or data flows, rather than buyers seeking a broad set of native desktop platforms.

Who it's for

Choose People Data Labs when your product or internal systems need person and company records enriched through an API, and when credit-based usage aligns with your expected volume. The company dataset and listed integrations make it relevant to data and revenue teams connecting records across existing tools. It is less suitable when you need contact values from a free plan or want a self-contained web platform.

Pros and cons

Pros: Person matching accepts multiple identifier types, supporting enrichment from varied record inputs.
Pros: A global company dataset and person, company, and IP APIs support several enrichment needs in one API-focused platform.
Pros: Pro includes contact data, premium fields, CSV enrichment, and email support.
Cons: Free contact data is obscured, so the free plan cannot validate the core contact-data output for real use.
Cons: Search billing is per profile returned, so broad result sets can consume credits faster than request counts alone suggest.
Cons: Enterprise delivery options and SAML / SSO are oriented to larger deployments, not teams looking for a simple self-service setup.

Alternatives

For broader category comparisons, browse Data Enrichment Software, Lead Enrichment Software, or B2B Contact Data Providers.

Consider Coresignal if a 7-day trial, web access, or a 2,000-credit free tier better fits evaluation; its Mini plan starts at 49.00 USD per month for 2,500 credits/month. B2BEnrich is another API and web option, with a free tier of 50 credits per month and a 49.00 USD per month Starter plan. If you need a self-hosted option, OpenGTM is open-source and free to run on your own infrastructure, though third-party provider costs may apply. BetterContact is worth considering for a lower-cost entry point: its Starter plan is 15.00 USD per month for 200 credits, with phone and email results drawing credits at different rates. Diffbot, PredictLeads, TargetWise, and Precisely EnterWorks are also alternatives to compare.

Verdict

People Data Labs is a strong fit for builders who need API-based person and company enrichment and can budget around credit consumption. Its range of match inputs, company fields, and usable Pro contact data are the main reasons to choose it. Look elsewhere if you need meaningful contact data without paying, or if your team prefers a self-hosted or web-first product.

	Dealroom	People Data Labs
Free plan	No	Yes
Free trial	No	No
Paid from	—	—
Open source	No	No
Platforms	api	api
Free plan	Yes	Yes
Contact database size	18 contacts	3,000,000,000 contacts
Direct-dial data	No	Yes
Intent data	No	Yes
Technographic filters	Yes	—
API access	Yes	Yes

Dealroom vs People Data Labs

Dealroom

People Data Labs