Foundry Intent vs Ploy
| Foundry Intent | Ploy | |
|---|---|---|
| Free plan | No | Yes |
| Free trial | No | No |
| Paid from | — | $50/mo |
| Open source | No | No |
| Platforms | api | Web |
| Free plan | No | Yes |
| Intent data | Yes | Yes |
| Account selection | ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching | Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data |
| Campaign channels | display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages | Personalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts |
| Account personalization | Yes | Yes |
| Buying-group support | Yes | Yes |
| Account reporting | pipeline | engagement |
| Paid from | — | 50 /mo |
Both are listed in Best Account-Based Marketing Software. On Inferse, Foundry Intent scores higher on our published basis.