Framework by NewForm vs Pencil
| Framework by NewForm | Pencil | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | Yes |
| Paid from | — | $11/mo |
| Open source | No | No |
| Platforms | Web | Web |
| Creative inputs | ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive | — |
| Experiment types | automated | — |
| Ad platforms | Meta, TikTok, YouTube | — |
| Creative reporting | advanced | — |
| Free plan | — | No |
| Paid from | — | 11 /mo |
Both are listed in Best Ad Creative Testing Tools. On Inferse, Pencil scores higher on our published basis.